Southwest Airlines, one of the best-run companies anywhere, with some 35 straight years of profitability, told its story of how IT has been transformative and how IT as a service has really worked for them, providing an infrastructure that supporting all their customers and employees needs, whenever they want it, whenever they need it, at the right cost point.

 Video - Southwest Airlines   

“Southwest Airlines is the customer service champ in the industry. Taking excellent care of our customers is just as important as filling our planes with fuel. It’s really what makes us go. So as we are taking a look and trying to be what travelers want in an airline, and we are constantly looking for ways to improve Southwest Airlines and make it better for our customers, that's really where virtualization and IT as a service comes into play.”

 Podcast - Southwest Airlines