Columbia Sportswear Transforms Business Operations with Cloud Management Platform
Columbia Sportswear is an innovative leader in the apparel and footwear space, providing products for outdoor, active lifestyles in over 100 countries around the world, through E-Com, direct-to-consumer and wholesale channels. Founded in 1937, a lot of who Columbia is comes directly from its matron Gert Boyle, reminding employees to try new things, to do things just a little bit better than before, and to represent Columbia as the global brand that it knows it can be.
Columbia’s technology solutions are on the bleeding edge to stay ahead of where the business is going—not react to it. Its global business transformation leveraging VMware’s Cloud Management Platform is successfully influencing the way Columbia does business.
“All of what we've been doing around global business transformation is getting ready for us to grow. Whether it's organic growth, adding a brand, or reaching out into new consumer markets, all are pushing what we do with technology, how we reach people, how we connect with them and how we respond to their needs.”
“We feel that the software defined data center and the next steps are going to be critical to long-term success, and cause improvements in our business on a constant basis and yet challenge our people to feel good about what they're delivering every day.”
VMware Automation and DevOps Solutions at Columbia Sportswear
Founded in 1937, Columbia Sportswear is a family-owned business with thousands of employees and operations spread around the globe. With the mission to design and deliver authentic, outdoor, high-value products for active consumers of all ages, the company makes high-quality sportswear that keeps customers comfortable and protected, wherever their excursions take them.
VMware has given Columbia Sportswear the wonderful capability to reduce silos and to blur the lines between application developers and operations. The biggest challenge it faces in the retail space today is the ability to operate at the speed of business and remain nimble and agile for growth.
“As we go forward, we are really looking for application developers to think more like operations and our operations to think more like application developers. vRealize Automation has given us that capability to have those groups as well as security and other interested parties sit side by side to collaborate and to figure out what capabilities need to be brought online. And as those capabilities have been created in templates and blueprints, they can be re-used and actually handed off to those teams to for self-provisioning and management.”
IGATE deploys a VMware-powered private cloud to demonstrate critical solutions to its customers
As a trusted partner to corporations in North America, Europe, and Asia Pacific, IGATE provides solutions to clients’ business challenges by leveraging its technology and process capabilities, underwritten by an understanding of domain and industry imperatives. IGATE needed to implement a private cloud to accelerate the delivery of new products and services to the market and to provide an environment for customers to view proofs of concept and testing. The business turned to the VMware vCloud Suite to provide the management, automation, and orchestration required for the private cloud, which resides in IGATE’s Centre of Excellence (CoE) laboratory.
“One of the main reasons that our customers would find a software defined datacenter ideal is that it allows them to move towards commodity hardware and become more vendor agnostic.”