Get value from your current VMware licenses for the purchase of a VMware vCloud Suite Edition. Through VMware’s Fair Value Conversion Program, you will get a discount off the purchase of a VMware vCloud Suite Edition by “converting” your existing licenses for VMware vSphere and VMware Management or Networking & Security products such as VMware vRealize Operations and VMware vCenter Site Recovery Manager.

Program Basics and Availability

VMware’s Fair Value Conversion Program is available to most VMware customers, including customers with custom agreements. It provides a discount of up to 100%* off a vCloud Suite license purchase by upgrading, or "converting", your existing VMware licenses. A conversion is the process by which you upgrade multiple licenses to a single vCloud Suite Edition.

The upgrade price is calculated based on the difference between the list price for vCloud licenses being purchased and the conversion value of your qualifying licenses. The conversion value for qualifying licenses is approximately 90% of current license list price of qualifying products.

This program can only be used to upgrade both vSphere and VMware Management or Networking & Security product licenses. If you want to upgrade from only VMware vSphere/vCloud to a higher product edition, upgrade SKUs can be purchased through an authorized VMware reseller.

Product eligibility is based on the Product Eligibility Matrix (see "Product Eligibility" Tab). To qualify for the program, you must be current on Support and Subscription (SnS) for any qualifying products. You must also purchase a minimum 2 month vCloud Suite SnS contract, and the value of any unused SnS for existing products will be preserved through an SnS extension.**

Only Entitlement Account (EA) Super Users can purchase through the program.

VMware Fair Value Conversion Program is based on current list prices. No discounts or rebates are offered. Initially the program is only available for customers transacting directly with VMware. The expected availability for customers purchasing through an authorized VMware partner is by H1 2014. For more information or to initiate a conversion request, you can create a Licensing Service Request. When you submit your request, please Choose "Fair Value Conversion" from the drop-down Provide Country & Currency of the country Alternatively call 877-4VMWARE and choose Licensing Support (You can visit the VMware Support Phone Numbers to find international phone numbers)

*100% is the maximum discount allowed under the program. Actual discount depends on the conversion value of the licenses being converted.
** Customers with contractual agreements with VMware may be exempt from this requirement.