Technology Alliance Partner (TAP) Program enables partners to develop and deliver proven solutions by providing tools and resources to test, integrate and package joint products

VMware Technology Alliance Partner Program Video

What is the Technology Alliance Partner (TAP) Program?

The Technology Alliance Partner (TAP) Program enables companies to partner with the global leader in virtualization, with more than 480,000 customers worldwide. Get the tools and resources to build and deliver your solutions on the VMware platform. Test, integrate and package Application Software, Infrastructure and Hardware products with VMware products across the Software Defined Data Center, End User Computing and Hybrid Cloud areas – on premise or in the Cloud.

 

Created exclusively for software and hardware vendors, the TAP program will give you what you need to develop and deliver joint solutions to our shared customers and help you achieve certification to stand out in the VMware Solution Exchange marketplace.

VMware Ready designates VMware’s highest level of endorsement for products that meet VMware quality standards and are created by TAP partners.

Embedded OEM partners can deliver a pre-configured, turn-key solution with embedded VMware products to their customers.

The ISV Center enables Independent Software Vendors (ISVs) to test, certify and deliver applications running on the VMware Virtualization platform.

The VMware Solution Exchange is VMware’s ecosystem marketplace – a central location where customers can research, evaluate and rate more than 2,500 solutions from VMware technology partners, systems integrators and developers.

How to apply for TAP Program membership

Each partner has to first join the VMware Partner Network at the free Enrolled tier. Technology Alliance Partner (TAP) is just one of the programs that a partner can choose to apply for after joining at the Enrolled tier level.

The Enrolled tier allows you to:

  • Learn more about the different partner programs.
  • Take time to decide which program is right for your business model, and start acquiring the needed sales and technical solution skills with free online training to accelerate time to first transaction.
  • Choose to apply for TAP and other programs as TAP program supports cross-enrollment.

Please note that partners in the Enrolled tier do NOT have resell rights.

Join at the Enrolled tier

Program Levels & Requirements

Requirements
Access
Elite
Global
Requirements Public Support Statement (Software Vendors Only)
Access
Elite
Global
Requirements
VMware Solution Exchange Published Listing
Access
Elite
Global
Requirements
Primary Contact
Access Alliance Champion
Elite Alliance Champion
Global Alliance Champion
Requirements
Technical Contact
Access Engineering and Beta Champion
Elite Engineering and Beta Champion
Global Engineering and Beta Champion
Requirements VMware Technical Sales Professional (VTSP) or VMware Certified Professional (VCP) Accreditation
Access Recommended
Elite Either 1 VTSP or 1 VCP on staff
Global 3 VCPs and 2 VTSPs on staff
Requirements
TSANet Membership (VMware Ready)
Access VMware Ready
Elite VMware Ready
Global VMware Ready
Requirements
Annual Program Fee
Access $750 USD
Elite $7,500 USD
Global $30,000 USD

Program Benefits

 

The Global Tier was introduced at VMworld 2015, with additional benefits for existing tiers. For a more detailed list of program benefits, refer to the TAP Program Guide.

Benefits
Access
Elite
Global
Benefits Free Software Licenses – Not for resale (NFR) licenses for the purposes of demonstrating, developing, testing and supporting interoperability and integrations between partner products and VMware software.
Access Access bundle with 5 incident support pack (formerly 2 incident pack)
Elite Elite bundle with Basic SnS
Global Custom NFR grant based upon business justification and approval by VMware
Benefits VMware Ready Certification – Differentiate your solution by letting your customers know that it has passed the strict VMware Ready testing requirements. The VMware Ready logo is provided upon successful testing of the application.
Access (ISV Application Certifications Only)
Elite
Global
Benefits Solution Briefs
(VMware Ready required)
Access
Elite 1/year
Global 3/year
Benefits Supporting Quote for Custom Press Release
Access 1
Elite 2
Global 4
Benefits Exclusive NDA Roadmap Sessions – The TAP team hosts Product Roadmap sessions at VMworld and on-site in Palo Alto for TAP members, on an invitation-only basis.
Access
Elite
Global
Benefits Quarterly Webinars on TAP Benefits
Access
Elite
Global
Benefits TAP Elite and Global partners interested in packaging and distributing VMware products as part of a product or solution are encouraged to become Embedded OEM partners, email eoem-program@vmware.com.
Access
Elite
Global
Benefits Eligible for a 1:1 meeting with a VMware Product Manager*
Access
Elite
Global
Benefits Eligible for a Featured Product Listing on the VMware Solution Exchange (VSX)
Access
Elite
Global
Benefits Certification Planning Session Webinars*
Access
Elite
Global
Benefits Joint Webinars* – Must have completed solution brief.
Access
Elite
Global
Benefits Joint Whitepapers* – Must have completed solution brief and webinar.
Access
Elite
Global
Benefits Architecture Roundtables* – May only be offered in a particular area or region. Limited invitation.
Access
Elite
Global
Benefits Named VMware Executive and Business Unit Sponsor
Access
Elite
Global
Benefits Not for Resale License Portal
Access
Elite
Global
Benefits Channel Mapping
Access
Elite
Global
Benefits Listing on Global Alliances vmware.com Page
Access
Elite
Global
Benefits Named Alliance Manager
Access
Elite
Global

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