VMware

Find out how to take advantage of New Profit Opportunities

The Alliance Affiliate is a strategic initiative which develops and promotes joint solution selling between VMware, our Technology Alliance partners and our joint reseller communities. VMware is committed to supporting and promoting Alliance Partners who have created specific benefits within their reseller programs to reward resellers for activities that drive incremental revenue for VMware and Alliance Partner solutions.

 

Select a Partner to learn more:

StorageSecurityNetworkingBusiness Continuity/
Disaster Recovery



Computer Associates

CA and VMware are committed to providing a world class solution for Integrated Backup, Disaster Recovery and High Availability for Virtualized IT Environments. 

CA’s new Recovery Management Virtualization Promotion and Partner Enablement Program for qualified CA and VMware resellers can help accelerate and grow your virtualization-based business.

"The combination of VMware and CA provides seamless virtualized business continuity and disaster recovery solutions which have been out of reach for many mid-market and SMB customers on their Microsoft WindowsTM applications. The Alliance Affiliate initiative enables our joint partners to expand their offerings and market opportunity"

David Luft, SVP, software engineering for CA's Recovery Management and Data Modeling Business unit

  • Program Date: July 1, 2008
  • Geography: Program to roll out initially in North America with other worldwide geographies to follow.
  • Incentive: Please log into your partner central account for contact information
  • Tools: Joint sales toolkit and training
  • The benefit to you:
    • VMware and CA have partnered to make Business Continuity (BC/DR) possible through virtualization for mid-market/SMB customers, who otherwise would go without a BC/DR strategy due to cost and complexity.
    • Sell more CA, Sell more VMware, Sell more Services

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Dell EqualLogic

Take advantage of the Dell and VMware Alliance Affiliate initiative that combines Dell’s market leading server and storage products with VMware’s leading virtualization solutions to help simplify IT for your clients across all industries and sectors.

We will provide special incentives and program benefits for you to increase your service offerings, grow your VMware business and build client demand with joint marketing, sales and technical support from Dell and VMware.

"VMware complements the Dell EqualLogic Enterprise Architecture offerings for storage, infrastructure and security. The Alliance Affiliate initiative allows our joint solution providers to offer a broader solution and increase their focus on joint solution selling"

Bob Skelley, Director, Enterprise Architecture Channels

  • Program Date launch: May 6th 2008
  • Geography: North America (initially)
  • Product: Virtualization Solution Bundles
  • Incentive: Please log into your partner central account for contact information
  • EqualLogic PS series when they are sold with a VMware implementation
  • Tools: Joint Market Development Funds (MDF) and sales engagement
  • Training: Virtualization Competency
  • Services: VMware Virtual Desktop Infrastructure (VDI) services enablement
  • The benefit to you:
    • Expand adoption of BC/DR solutions to the mid-market and create additional opportunities for shared storage for the data center and the desktop
    • Sell more Dell servers, Sell more Dell EqualLogic PS Series, Sell more VMware, Sell more Services

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EMC

Aligning with VMware’s Alliance Affiliate initiative, EMC is announcing new incentives to partners selling EMC and VMware solutions. New financial rewards will be available from EMC to help build your virtualization business. You can also stack discounts and awards in EMC’s Journey to the Top incentive program to further increase profitability.

Leverage joint EMC and VMware solutions, plus marketing campaigns, white papers, sales tools, and training to promote your EMC and VMware expertise.

"As a VMware Alliance Affiliate, EMC is helping joint partners take advantage of new business opportunities that exist as customers seek to deploy virtualized environments to gain efficiencies. The EMC Velocity Partner Program has rich rewards, programmatic discounts and rebates available as well as technical training, white papers, best practices guides and packaged campaigns to help partners promote their EMC and VMware expertise and deliver joint solutions”

Pete Koliopoulos, EMC Vice President, Global Channel Marketing

  • July 1st – December 31st , 2008
  • Geography: North America
  • Product: EMC Celerra, CLARiiON, Centera platforms and EMC Backup, Recovery and Archive (BURA) software
  • Incentive: Please log into your partner central account for contact information
  • Tools: VMware Resource Center (must be logged in to the Velocity View on EMC Powerlink sales site) has demos, white papers, and more to help partners sell EMC/VMware solutions
  • Training: Online training is available via the VMware Resource Center
    • Level 101 – Strategic overview and value propositions
    • Level 201 – Positioning and selling
    • Level 301 – Solutions architecture
  • The benefit to you:
    • As a VMware Alliance Affiliate, EMC offers a compelling set of rewards for partners that drive virtualization deeper into their customer base. Solution providers are able to increase profitability through EMC’s Journey to the Top and other programmatic discounts and rebates available to them for selling EMC and VMware solutions. A broad portfolio of virtual solutions, including infrastructure, backup, data de-duplication, disaster recovery, and virtual desktop are available. To enable partners, EMC provides sales and technical training, white papers, best practices guides and packaged campaigns through its Velocity2 Program to help partners promote their EMC and VMware expertise and deliver joint solutions.

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LeftHand Networks
As part of the VMware Alliance Affiliate Initiative, LeftHand is providing additional incentives and resources to help you grow your virtualization business. LeftHand’s additional incentives, combined with the award winning LeftHand Advantage Partner Program, help you win big when you sell VMware virtual infrastructures combined with LeftHand physical and virtual SANs.

Find out how combining LeftHand and VMware will help you close more net new accounts, grow your VMware and storage business, increase your services offerings, and create annuity revenue streams.

"Partners have been realizing increased revenues and margins selling solutions based on LeftHand physical and virtual SANs with VMware. As a VMware Alliance Affiliate LeftHand has increased the value joint partners gain from delivering solutions based on VMware and LeftHand. The upfront discounts, deal registration, training, sales and technical resources and the packaged marketing campaigns LeftHand provides are all designed to help partners grow their virtualization business."

David Bangs, VP WW Sales

  • Program launch date: June 16th – December 31st, 2008
  • Geography: North America initially
  • Product: NSM 2060 SAN, NSM 2120 SAN and Virtual SAN Appliances
  • Incentives: Please log into your partner central account for contact information
  • Tools: VMware solution specific sales tools, collateral, free evaluation software, daily webinars, customer engagement support, marketing campaigns, and market development funds to help partners sell LeftHand/VMware solutions. Access to some tools available through LeftHand Partner Portal to LeftHand authorized partners.
  • Training:
    • LeftHand Networks Certified Sales Professional On-line Training
    • LeftHand Networks Certified Engineer Technical Training
  • The benefit to you:
    • Sell more VMware, sell more LeftHand storage, sell more services at higher margins
    • Easily drive demand utilizing simple tools
    • Simple incentive administration
    • Acquire more net new accounts
    • Create lower cost of sales annuity revenue stream

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McAfee


McAfee, Inc., is proud to help launch the VMware Alliance Affiliate initiative. McAfee's is providing value to our joint channel partners, unique security solutions for virtual environments, and Alliance Affiliate details will be covered. Increase your business and margins by reselling McAfee's security solutions for virtual environments

"Customers are finding that by implementing security in a virtual environment, they can get high availability and simplify their deployment and upgrades. Partners have also discovered that selling VMware and McAfee together accelerates the sales cycle, because the process to evaluate, install and configure applications is much more streamlined. Our new virtualization program provides joint partners the tools they need to be successful and financial incentives for solution selling"

Roger King, EVP Worldwide Channel Operations

  • Geography: Global
  • Product: McAfee Total Protection for Endpoint and a unique, industry-first solution to launch in July 2008!
  • Incentive: Please log into your partner central account for contact information
  • Tools: McAfee deal registration and tracking tool will be used. Partners will be provided with sales tool kits to support joint selling of VMware and McAfee solutions.
  • Training: Reseller training will begin in early June and will be offered via webinar, conference call and live training seminars.
  • The benefit to you:
    • Offer high availability for McAfee customers from the Enterprise to SMB. Simplify the deployment and upgrade of McAfee solutions.
    • Provide unique security solutions to protect the valuable assets being run in a virtual environment.
    • Sell more McAfee, Sell more VMware, Sell more Services

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vizioncore

Share in the excitement around the NetApp Virtualization Specialization program designed for partners building a practice around delivering virtualization solutions. NetApp's differentiated value proposition will solidify why partnering with NetApp and VMware provide you the most business value while providing you competitive advantages to win.

"NetApp is the best choice in virtualized environments for both business and product value. Our Virtualization Specialization enablement program provides channel partners the resources, training and tools they need to successfully deliver joint solutions around NetApp and VMware"

Leonard Iventosch, Vice President, Worldwide Channels

  • Program Date: February 2008
  • Geography: Global
  • Incentive: Please log into your partner central account for contact information
  • Tools: Virtualization solution guides in English, German, Korean, Portuguese, Spanish, Italian, Chinese, sizing tools and more
  • Training: Certification program and accreditation courses to educate sales, technical and professional service professionals
  • Eligibility: NetApp VIP Partners that are also VMware VAC partners who complete competency requirements
  • Services:  Integrate  VMware Capacity Planner with NetApp assessment tools
  • Reseller value proposition:
    • Accelerate the deployment of  virtual server and desktop deployments. 
    • Sell broader  virtualization solutions including data protection and data management.
    • Sell more NetApp, Sell more VMware, Sell more Services

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McAfee

What could your customers do if they could move Virtual Machine (VM) images and application data 10x or even 20x faster? They could massively adopt VMware across their branch offices, DR sites, and data centers without regards to where the data lives. With Riverbed, accelerated end-to-end virtualization is now a reality.

"Riverbed and VMware go hand in hand as customers centralize IT resources away from the perimeter and attempt to accelerate disaster recovery processes. Riverbed and VMware partners find that a joint solution accelerates the adoption of both technologies, bringing customers the security and management value of virtualization with the LAN-like performance over the WAN that wide-area data services delivers"

Bertrand Yansouni, VP of Worldwide Channel Sales

  • Program Date: July 1, 2008
  • Geography: Global
  • Incentive: Please log into your partner central account for contact information
  • Tools: Presentations, Solution Briefs, Whitepapers, Case Studies
  • Training: Sales and Technical training and tools
  • Reseller value proposition:
  • Accelerate the adoption of virtualization in the branch, data center, and desktop
    • Accelerate the movement of virtualized data across enterprise WANs Sell more Riverbed, Sell more VMware, Sell more Services

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vizioncore

Discover how you can provide your customers with a comprehensive BC/DR solution that scales from the SMB to the enterprise, and earns you significant additional margin when sold in conjunction with VMware.

"Vizioncore has a complete suite of products to enhance VMware Infrastructure for hot image backup, restore, monitoring and DR. Partners find that our joint solution expands the breadth of the VMware sale and positions the partner as the trusted advisor in their accounts"

Chris Akerberg, President and COO, Vizioncore

  • Program Date: Live in 2007
  • Geography: Global
  • Incentive: Please log into your partner central account for contact information
  • Tools: TBD
  • Training:
  • The benefit to you:
    • Accelerate the deployment of BC/DR solutions from the SMB to the enterprise, and across a broad range of business applications
    • Sell more Vizioncore, Sell more VMware, Sell more Services

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Partner Disclaimer

This is not a VMware program and all details are subject to change at the partner's discretion