What is the Technology Alliance Partner (TAP) Program?
The Technology Alliance Partner (TAP) Program enables companies to partner with the global leader in virtualization, with more than 480,000 customers worldwide. Get the tools and resources to build and deliver your solutions on the VMware platform. Test, integrate and package Application Software, Infrastructure and Hardware products with VMware products across the Software Defined Data Center, End User Computing and Hybrid Cloud areas – on-premise or in the Cloud.
Created exclusively for software and hardware vendors, the TAP program will give you what you need to develop and deliver joint solutions to our shared customers and help you achieve certification to stand out in the marketplace.
The ISV Center enables Independent Software Vendors (ISVs) to test, certify and deliver applications running on the VMware Virtualization platform.
The VMware Solution Exchange is VMware’s ecosystem marketplace – a central location where customers can research, evaluate and rate more than 1,800 solutions from VMware technology partners, systems integrators, service providers and developers.
How to apply for TAP Program membership
Each partner has to first join the VMware Partner Network at the free Enrolled tier. Technology Alliance Partner (TAP) is just one of the programs that a partner can choose to apply for after joining at the Enrolled tier level.
The Enrolled tier allows you to:
- Learn more about the different partner programs.
- Take time to decide which program is right for your business model, and start acquiring the needed sales and technical solution skills with free online training to accelerate time to first transaction.
- Choose to apply for TAP and other programs as TAP program supports cross-enrollment.
Please note that partners in the Enrolled tier do NOT have resell rights.
Join at the Enrolled tier
Program Levels & Requirements
|Public Support Statement (Software Vendors Only)||Yes||Yes|
|VMware Solution Exchange Published Listing||Yes||Yes|
|Primary Contact||Alliance Champion||Alliance Champion|
|Technical Contact||Engineering and Beta Champion||Engineering and Beta Champion|
|TSANet Membership (VMware Ready)||VMware Ready||VMware Ready|
|Annual Program Fee||$750 USD||$7,500 USD|
For detailed requirements refer to the TAP Program Guide
|Access to Partner Central – Partner Central offering extensive technical resources, marketing tools and program info. Login and password emailed to the program contact email address provided when applying to the TAP Program.||Yes||Yes|
|TAP Program Newsletter – The TAP newsletter features business and technical articles on a variety of topics, helpful tips, sponsorship opportunities and important partner focused announcements. Periodically, we also provide important, time sensitive information via TAP News Flash.||Yes||Yes|
|Exclusive NDA Roadmap sessions – The TAP team hosts Product Roadmap sessions at VMworld, Partner Exchange and on-site in Palo Alto on a regular cadence, exclusively for TAP members.||Yes||Yes|
|Training via Partner University – Partner University gives you online access to a variety of courses focused on education, deep technical dives and training certification.||Yes||Yes|
|Free Software Licenses – Licenses (w/support) for several VMware products to enable development, integration and testing.||Access bundle||Elite bundle|
|Discounted Developer Licenses – Ability to purchase deeply discounted licenses for development use. Quantity restricted.||Yes||Yes|
|Technical Alliance Manager – Access to Technical Alliance Manager for various technical questions related to the program and products.||Yes|
|VMware Ready Certification – Differentiate your solution by letting your customers know that it has passed the strict VMware Ready testing requirements. VMware Ready logo provided upon successful testing of the application.||
(Application ISVs Only)
|$500 Annual Credit for VMworld – Receive annual $500 credit towards registration at VMworld for 1 partner employee. Details provided during registration for VMworld.||Yes|
|PR Support – Ability to get VMware quote for press releases describing new program membership and completion of VMware Ready Testing. Access via Partner Central.||Yes||Yes|
For detailed benefits refer to the TAP Program Guide