The VMware Partner Network

 

The VMware Partner Network, our award-winning partner program, provides extensive resources, training and support to differentiate your business and increase profitability with our industry-leading virtualization and cloud solutions.  

What is the VMware Partner Network?

The VMware Partner Network is the framework for collaboration between VMware and our partners, offering a wide range of benefits, training, certifications and rewards to ensure our mutual success. The VMware Partner Network includes a range of partner programs to meet the needs of  a variety of partner types.

 

When you initially join, you do not need to select a specific partner program. You can just join the Enrolled tier. This tier allows you to:

  • Learn more about the different types of programs we offer
  • Take time to decide what program is right for your business model
  • Start acquiring the needed sales and technical solution skills to accelerate your time to the first VMware sale. Training is mostly free and available online.

Start learning about our partner programs and apply today to begin your journey with VMware.

 

Learn more about the different partner programs available and determine which one is best for your business. Our programs are designed to empower, distinguish and reward our partners with three primary relationships to best align with your business needs.

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VMware Strategy: VMware Partner Network

Partner Exchange @ VMworld US 2016

Partner Exchange US 2016 (August 27-28) was attended by ~1500 partners and offered 11 Bootcamp Trainings, 40+ Breakout Sessions, 3 Solution Keynotes and a General Session that set the stage for the partner opportunity with VMware Cross-Cloud Architecture

 

For those who were unable to attend, leverage the below resources to get up-to-speed:

 

Partner Exchange @ VMworld Europe 2016

Partner Exchange @ VMworld Europe 2016 welcomed over 2,500 partners to Barcelona and provided attendees with a choice of 40+ Breakout Sessions. The Partner Exchange General Session set the partner opportunity with new releases of VMware’s industry-leading compute, storage, and cloud management solutions. Check out the key announcement highlights and Q4 partner resources:

Watch CEO Pat Gelsinger announce VMware Cross-Cloud Architecture at VMworld 2016

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The VMware Cross-Cloud Architecture

See how you can run, manage, connect, and secure applications across clouds & devices in a common operating environment.

Marketing 

Introducing the Newly Expanded VMware Partner Demand Center

Pressure on marketers to deliver on increasing business demands with stagnant or reduced budgets is growing. The enhanced Partner Demand Center equips marketers with tools, content, and resources needed to relieve this pressure in an easy to use, self-service platform. These enchantments are all based on extensive feedback and input from our partner community. Access the Partner Demand Center today by logging into Partner Central. If you have not used the Partner Demand Center before, contact the Partner Success Center for assistance. What’s new? • Redesigned Website Content & Offers • Social Media Content Library in 7 Languages • Campaigns Focused on Key VMware and Partner Priorities • Increased Automation and Customization • Improved Localized, Global Experience • Robust Reporting Capabilities

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VMware Partner Demand Center - Partner Perspective from InterVision

Resell 

VMware Solution Provider Program

Partners that add value by combining their technology expertise along with services to design, plan and deploy sophisticated virtualization solutions to meet the technical and business needs of your customers.

Corporate Resellers

Corporate Resellers are very large partners with national and worldwide coverage that provide online sales access and carry immediately available product inventory. Corporate Resellers are certified in multiple VMware Solution Competencies and offer their customers the full VMware solution portfolio.

Distribution

VMware Authorized Distributors offer a broad range of value-added services for VMware partners and serve as an extension of VMware, helping to ensure partners have the tools and support needed to be successful.

VMware Education Resell Partners

VMware Education Resell Partners extend the reach of VMware Education Services by reselling VMware training and certification offerings. Through their global presence, these partners provide multiple training options for VMware customers.

Services 

VMware vCloud Air Network Program (formerly VSPP)

The VMware vCloud Air Network Program is the ideal solution for companies who offer hosted services to third parties, such as Infrastructure as a Service (IaaS) Providers, Cloud Service Providers, Application Service Providers (ASPs), Internet Service Providers (ISPs) and Platform as a Service (PaaS) Providers.

VMware Authorized Training Centers (VATCs)

VMware Authorized Training Centers are carefully selected by VMware to deliver authorized VMware technical training to our customers and channel partners.

Partner Professional Services Program (PPSP)

The Partner Professional Services Program rewards partners who sell and deliver their own consulting services engagements. The program offers training and IP material as well as sales and delivery support designed to accelerate partner capability and drive profitability.

VMware Global Partner Innovation Awards

Now accepting nominations for 2016! VMware recognizes outstanding performance in our partner eco-system each year with our Global Partner Innovation Awards. Review award categories and criteria and nominate your organization today!

Begin your nomination for 2016

Technology 

OEM Partner Program

VMware teams with industry-leading hardware and software companies to optimize selected technology and solutions with VMware software. OEMs integrate their hardware and software together with VMware technology to sell and support joint solutions.

Technology Alliance Partner (TAP) Program

Created exclusively for software, hardware and storage vendors, the Technology Alliance Partner (TAP) program gives partners the resources to develop and deliver joint solutions to shared customers.

Learning 

Partner Learning

Expertise is the key to unlocking bigger deal sizes, better close rates and higher profits. The VMware commitment to partner success includes offering a wide range of training programs that cover every aspect of virtualization and cloud computing to build your skills and enable you to become a trusted advisor to your customers. Explore the learning opportunities for you professionally and for your business to help you successfully market, sell and support VMware solutions and differentiate your offerings from the competition.

Power of Partnership Blog

Get news and insights from the VMware Partner Network team.  

Read Articles
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Fujitsu + VMware = Better Together

Fujitsu, a long-term partner of VMware, sat down with us to discuss their “better together” strategy and shared how they are helping customers win with infrastructure running on VMware. Watch as Fujitsu explains how they are delighting customers as they bring the Software-Defined Data Center to fruition.