POWER of Knowledge: Differentiate Your Skills & Expertise to Customers

Get Recognized for Your Market Segment Expertise

VMware Specializations recognize a partner’s level of expertise in selling VMware virtualization solutions into a given market segment. These Specializations reward partners for the unique value they bring to customers in that market. Specializations are earned through a combination of experience in the specific marketplace and successful completion of VMware training. Through Specializations, partners have access to market-specific pricing, education and market information. VMware Specializations enable partners to drive cross-sell and up-sell revenue opportunities in their area of expertise. All Specializations may be achieved once a Partner has joined the VMware Partner Network and met the specific criteria outlined in Partner Central.

Academic Specialization

The VMware Academic Specialization distinguishes and rewards partners based on their expertise in the Academic marketplace. With the VMware Academic Specialization, you gain access to unique Academic SKUs, competitive pricing, and market information. VMware’s Academic Specialization will further enable you to drive revenue opportunities in the Academic marketplace, provide increased alignment with the VMware Academic sales teams, and ultimately provide a higher level of satisfaction to the Academic customers. Learn more on Partner Central and get started with training.

U.S. Federal Specialization

The VMware U.S. Federal Specialization distinguishes and rewards partners based on their expertise in the U.S. Federal marketplace. With the VMware U.S. Federal Specialization, you gain access to sell into the U.S. Federal Government as well as access to unique Federal SKUs, which represent U.S. Federal certifications, warranties and U.S.-based technical support. Additionally, partners may gain access to specific government market information that further enables you to drive revenue in the U.S. Federal marketplace. Learn more on Partner Central and get started with training.

North America Healthcare Specialization

The VMware North America Healthcare Specialization distinguishes you based on your expertise in the Healthcare marketplace. Attaining the VMware Healthcare Specialization gives you access to unique marketing and sales support benefits, and further enables you to drive revenue opportunities in the healthcare market. VMware partners with a healthcare practice have a tremendous opportunity to not only increase their reach into the healthcare market but also assist Healthcare organizations in adopting the cloud in an evolutionary way. Distinguishing your high level of healthcare experience and expertise will improve your ability to drive business and increase your profitability. Learn more on Partner Central and get started with training.

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