Technology Alliance Partner

 

Technology Alliance Partner (TAP) Program enables partners to develop and deliver proven solutions by providing tools and resources to test, integrate and package joint products.

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VMware Technology Alliance Partner Program Video

What is the Technology Alliance Partner (TAP) Program? 

The Technology Alliance Partner (TAP) Program enables companies to partner with the global leader in virtualization, with more than 480,000 customers worldwide. Get the tools and resources to build and deliver your solutions on the VMware platform. Test, integrate and package Application Software, Infrastructure and Hardware products with VMware products across the Software Defined Data Center, End User Computing and Hybrid Cloud areas – on premise or in the Cloud.

 

Created exclusively for software and hardware vendors, the TAP program will give you what you need to develop and deliver joint solutions to our shared customers and help you achieve certification to stand out in the VMware Solution Exchange marketplace.

In addition, partners can also explore integration with the AirWatch platform through the TAP Mobile program. The growing customer base of AirWatch & VMware gives partners a great opportunity to grow their business and succeed further in the mobility space. With that in mind, the TAP Mobile program provides partners with access to the Airwatch platform, a comprehensive enterprise mobility platform that delivers simplified access to enterprise apps, secures corporate data and enables mobile productivity.

 

Partners interested in joining the TAP Mobile program should note that they are required to sign a seperate program agreement and the TAP Mobile program has it's own requirements and benefits that are seperate from the TAP Access, Elite, or Global levels.

 

TAP Mobile partners interested in cross-enrolling as a TAP Access or Elite partner must first partner with VMware as an Enrolled level partner. Once cross-enrollment has been completed, the TAP program could then be selected as a partner route-to-market. TAP Access, Elite or Global level partners interested in the TAP Mobile level will need to cross-enroll in the TAP Mobile level by filling out the TAP Mobile partner application.

Program Related Resources 

VMware Ready designates VMware’s highest level of endorsement for products that meet VMware quality standards and are created by TAP partners.

Embedded OEM partners can deliver a pre-configured, turn-key solution with embedded VMware products to their customers.

The ISV Center enables Independent Software Vendors (ISVs) to test, certify and deliver applications running on the VMware Virtualization platform.

The VMware Solution Exchange is VMware’s ecosystem marketplace – a central location where customers can research, evaluate and rate more than 2,500 solutions from VMware technology partners, systems integrators and developers.

How to apply for TAP Program membership

Each partner has to first join the VMware Partner Network at the free Enrolled tier. Technology Alliance Partner (TAP) is just one of the programs that a partner can choose to apply for after joining at the Enrolled tier level.

The Enrolled tier allows you to:

  • Learn more about the different partner programs.
  • Take time to decide which program is right for your business model, and start acquiring the needed sales and technical solution skills with free online training to accelerate time to first transaction.
  • Choose to apply for TAP and other programs as TAP program supports cross-enrollment.

Please note that partners in the Enrolled tier do NOT have resell rights.

Join at the Enrolled tier.

 

 

How to apply for TAP Mobile membership

 

Partners interested in joining the program as a TAP Mobile partner must apply to join the program by completing the "Becoming A Partner" form located here. Interested partners must sign and agree to the VMware TAP Mobile agreement to ensure their application is reviewed for approval.

Program Levels & Requirements

 

Requirements
Mobile
Access
Elite
Global
Requirements VMware Partner Program Agreement
Mobile
Access
Elite
Global
Requirements VMware TAP Mobile Agreement
Mobile
Access
Elite
Global
Requirements Public Support Statement (Software Vendors Only)
Mobile
Access
Elite
Global
Requirements Primary Contact
Mobile Alliance Champion
Access Alliance Champion
Elite Alliance Champion
Global Alliance Champion
Requirements Technical Contact
Mobile
Access Engineering and Beta Champion
Elite Engineering and Beta Champion
Global Engineering and Beta Champion
Requirements VMware Solution Exchange Published Listing
Mobile
Access
Elite
Global
Requirements Entry in Workspace ONE Marketplace
Mobile
Access
Elite
Global
Requirements VMware Technical Sales Professional (VTSP) or VMware Certified Professional (VCP) Accreditation
Mobile
Access Recommended
Elite Either 1 VTSP or 1 VCP on staff
Global 3 VCPs and 2 VTSPs on staff
Requirements TSANet Membership (VMware Ready)
Mobile
Access VMware Ready
Elite VMware Ready
Global VMware Ready
Requirements Annual Program Fee
Mobile No Fee
Access $750 USD
Elite $7,500 USD
Global $30,000 USD

For detailed requirements refer to the TAP Program Guide

 

Membership in the TAP Global program is by invitation only. Partners must meet the following eligibility criteria to be considered for membership.  VMware will select from among eligible applicants based on the best opportunities for deploying successful joint solutions into the market in light of available resources.

Global Eligibility Criteria

Partners should meet at least one, and preferably more or all, of the following criteria to be considered for invitation to the Global Level:

  • Must be a TAP Elite partner for at least one year prior to application
  • At least one partner product must be certified as VMware Ready
  • Partner must have Global sales distribution in at least two major geographical regions
  • Partner must drive measurable direct or indirect revenue back to VMware

In addition, any partner wishing to be invited must complete an application for VMware’s review. Please reach out to the TAP Team to express interest and apply.

Program Benefits

 

The Global Tier was introduced at VMworld 2015, with additional benefits for existing tiers. For a more detailed list of program benefits, refer to the TAP Program Guide.

Benefits
Mobile
Access
Elite
Global
Benefits Free Software Licenses - Not for resale (NFR) licenses for the purposes of demonstrating, developing, testing and supporting interoperability and integrations between partner products and VMware software.
Mobile AirWatch & VMware Identity Manager NFR Licenses
Access Access bundle with 5 incident support pack (formerly 2 incident pack)
Elite Elite bundle with Basic SnS
Global Custom NFR grant based upon business justification and approval by VMware
Benefits VMware Ready Certification – Differentiate your solution by letting your customers know that it has passed the strict VMware Ready testing requirements. The VMware Ready logo is provided upon successful testing of the application.
Mobile
Access (ISV Application Certifications Only)
Elite
Global
Benefits Solution Briefs (VMware Ready required)
Mobile
Access
Elite 1/year
Global 3/year
Benefits Press Release Support (One supporting quote for Mobile level)
Mobile
Access
Elite
Global
Benefits Supporting Quote for Custom Press Release
Mobile
Access 1
Elite 2
Global 4
Benefits TAP Program Partnership Logo
Mobile
Access
Elite
Global
Benefits Exclusive NDA Roadmap Sessions – The TAP team hosts Product Roadmap sessions at VMworld and on-site in Palo Alto for TAP members, on an invitation-only basis.
Mobile
Access
Elite
Global
Benefits Quarterly Webinars on TAP Benefits
Mobile
Access
Elite
Global
Benefits Eligible for Embedded OEM Consideration – TAP Elite and Global partners interested in packaging and distributing VMware products as part of a product or solution are encouraged to become Embedded OEM partners, email eoem-program@vmware.com
Mobile
Access
Elite
Global
Benefits AirWatch Portal Access
Mobile
Access
Elite
Global
Benefits Eligible for a 1:1 meeting with a VMware Product Manager*
Mobile
Access
Elite
Global
Benefits Eligible for a Featured Product Listing on the VMware Solution Exchange (VSX)
Mobile
Access
Elite
Global
Benefits Certification Planning Session Webinars*
Mobile
Access
Elite
Global
Benefits Joint Webinars* – Must have completed solution brief.
Mobile
Access
Elite
Global
Benefits Joint Whitepapers* – Must have completed solution brief and webinar.
Mobile
Access
Elite
Global
Benefits Named VMware Executive and Business Unit Sponsor
Mobile
Access
Elite
Global
Benefits Not for Resale License Portal
Mobile
Access
Elite
Global
Benefits Listing on Global Alliances vmware.com Page
Mobile
Access
Elite
Global
Benefits Named Alliance Manager
Mobile
Access
Elite
Global

 

 

* Resources are limited for these benefits. In addition to meeting the defined eligibility criteria, the partner must submit a business case and receive approval from VMware. Please review the TAP Program Guide or reach out to the TAP Team for additional requirements and further guidance.

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