Deliver and Deploy Applications More Efficiently, Securely, and Cost-effectively
VMware offers you two options for delivering and deploying applications in ways that will improve efficiency, security, and reduce costs (yours and your customers):
Virtual Appliances
Virtual Appliances are pre-built software solutions, with the operating system, application, and other components fully installed and configured. They enable ISVs to ship pre-installed, pre-configured, virtual appliances that enable your end-users to literally ‘plug’ them in and start using their favorite applications.
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ThinApp
Run any version of almost any application on a single operating system without conflicts with other applications. You can even run multiple versions of the same application. Plug VMware ThinApp into your existing management infrastructure and accelerate your software development and desktop deployment. Deliver and deploy applications more efficiently, more securely, and more cost-effectively with agentless application virtualization.
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Licensing
Read about Licensing and Virtual Environments in a special section that talks about how to adapt your license model when your applications are deployed in a virtualized environment.

