Set Your Company Apart From the Rest and Get Rewarded for it.
OEM partnerships are a critical component of VMware's total routes-to-market strategy. VMware teams with industry-leading hardware and software OEM companies to optimize selected technology and solutions with VMware software. Being a VMware OEM Partner gives companies and their sales organizations access to exclusive sales, marketing and support resources.
The requirements for and benefits of becoming a VMware OEM include:
Contact us for more information or to apply for the VMware OEM Program.
VMware Partner Programs
To demonstrate the value VMware sees across the OEM ecosystem, VMware has developed different partner programs. Whether you are an OEM or an OEM reseller, these programs are designed to make it easier for you to develop and expand your business relationship with VMware.
Global Alliance Partners integrate their hardware and software with VMware technology, support their products running on VMware virtual machines and co-sell and/or resell VMware products.
VMware offers a variety of innovative and rewarding programs for resellers who sell OEM'd VMware offerings. Resellers can access education and training assets directly from VMware and can also take advantage of incentives and rewards offered directly by their OEM partners.
Resellers who are part of the VMware Partner Network (VPN) can also get VPN revenue credit for OEM'd VMware SKUs. Premier-level VPN partners can count their OEM'd VMware revenue towards their Premier+ rebate attainment.
Created exclusively for software, hardware and storage vendors, the Technology Alliance Partner (TAP) Program gives VMware partners what they need to develop and deliver joint solutions to our shared customers. In addition to certification, TAP Partners get the tools and resources to build and deliver their solutions on the VMware platform.
The Embedded OEM program enables TAP Program members (ISVs/IHVs) to embed VMware products such as VMware vSphere, the industry's most reliable virtualization platform, VMware vCenter Server, the most advanced virtualization management platform, VMware Workstation and more, into their solutions and sell the combined solution and support to end users worldwide. This approach enables OEMs to enhance the end-user experience by providing pre-configured virtualized solutions and end-user support while reducing deployment complexities.