VMware
  1. Industry leading virtualization and cloud computing products, solutions, and services. From the desktop to the datacenter, VMware offers the most robust and reliable foundation, it has been adopted by the world’s leading organizations, across all industries and in companies of all sizes.
  2. Increase profits through financial rewards. Your company can maximize profitability while you accelerate your virtualization and cloud infrastructure business by combining advantage, VMware’s Opportunity Registration Program and achieving VMware Solution Competencies to qualify for Solution Rewards.
  3. Industry-recognized certification training. Get access to the highest quality training and education for your company’s specific needs and build customer confidence, become a distinguished VMware virtualization expert through VMware Partner University.
  4. Expand your services business. Realize new revenue opportunities with VMware white papers and service acceleration kits, and give your company everything it needs to get a running start in developing services offerings. Leverage Solution Enablement Toolkits (SETs) that are a proven, comprehensive collection of partner-facing and customer-facing assets that your teams can leverage in their customer engagements to create scalable solutions.
  5. Capitalize on the highest attach rates in the industry. Supersize your VMware virtualization business with the potential to earn an additional $15 when you sell VMware solutions with complimentary networking, storage, security, business applications products and professional services.
  6. Strengthen Customer Loyalty. Your company can maximize profitability and leverage the cost savings for your customers with the VMware Purchasing Program, Going Green Program, and Enterprise Licensing Agreements. The VMware Customer Financing Program enables you to offer financing options to your customers.
  7. Flexible end customer options. Choose between a VMware branded solution purchased through a VMware distributor or an OEM-branded licensed SKU purchased through an OEM partner.
  8. Easy access to partner information and tools. Partner Central enables your company to successfully build revenue and grow a virtualization practice through streamlined access to tailored content, specific to your needs. Partner University offers comprehensive sales and marketing tools, financial incentive programs, product promotions, content syndication, and much more.
  9. Gain a competitive edge. VMware’s comprehensive marketing tools will give your company the competitive advantage to stand out from the competition with interactive lead generation campaigns, product collateral, free license software, web-site content syndication, the Capacity Planner tool, VMware partner branding, preference on the VMware Partner Locator, and much more.
  10. VMware’s award-winning partner network. We have been awarded by some of the industry’s top recognitions, including:
 

CRN 2011 Channel Chief Award

  • Doug Smith, VP, Global Partner Strategy & Operations, Global Partner Sales, VMware
  • Brandon Sweeney, VP, Americas Partner Sales, VMware
 

CRN 2011 Partner Programs Guide, 5-Star Rating for VMware Partner Network

  • VMware Partner Network
 

CRN 2011 magazine’s Top 100 Women in the Channel for 2010

  • Colleen Kapase, Senior Director, WW Channel Programs
  • Carolyn Cox, Senior Director, Global Channel Marketing
 

CRN's 25 Most Influential Executives Of 2010

  • CRN names Paul Maritz the Most Influential Executive of 2010: “No one – and we mean no one – has powered more high-margin sales and profits for partners this year.”
 

Everything Channel 2010 Annual Report Card

  • VMware named the overall winner and Company of the Year in the Server Virtualization Software category
    Also chosen as winners in the following subcategories:
  • Product Innovation in Server Virtualization Software
  • Support in Server Virtualization Software
  • Partnership in Server Virtualization Software
 

Everything Channel 2010 Five-Star Partner Award

  • VMware’s Partner Network wins
  ChannelWeb’s 2010 Coolest Cloud Infrastructure Vendors