Innovating for a Great Customer Experience

One of the most familiar brands in retail, Gap offers quality clothing and accessories online and through more than 3,700 stores worldwide. The company understands that in today’s mobile world, the way that customers shop is changing. Using VMware AirWatch enterprise mobility management, Gap is equipping store employees with rich inventory and product information on their mobile devices so they can quickly locate the right sizes and colors to provide better in-store shopping experiences.

For Gap Inc., It’s All About a Great Customer Experience

GAP and VMware 

Leading the Way in Retail Mobility

The Gap is using mobile applications to access useful product and inventory information in real time, enhance conversations with customers, and unite digital and in-person experiences. By simplifying retail mobility, VMware solutions are helping the company close “the gap” in its multi-channel retailing strategy.

  • Drive sales with increased customer engagement
  • Empower store associates with real-time information
  • Merge sales channels for true multi-channel retailing


Location: San Francisco, California
Industry: Retail
Products: VMware AirWatch

Converting Shoppers to Buyers

Research has shown that in-store shoppers who engage with a Gap sales associate are more likely to buy something. Instead of leaving customers to search for inventory on their own, associates can use mobile devices to locate products in real time and keep customers interested. If a product isn’t in stock, employees can easily locate it at another store or order it online for the customer, making sure the sale doesn’t slip away.  

What GAP has to say about us

“VMware takes a lot of stuff off our plate—management, security, virtualization—things that we aren’t in the business of doing. VMware lets us innovate on top of that.”

Roger Kibbe, Senior Director of Omnichannel Architecture, Gap Inc.


“With mobile technologies, we’re making the experience in one of our smaller stores as good as the experience in a flagship store, which is very transformative for us.”

Roger Kibbe, Senior Director of Omnichannel Architecture, Gap Inc.  

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