How Siam Global House Went from DIY Superstore to SaaS Provider

Siam Global House makes home improvement affordable in Thailand with superstores across the country. To stay ahead of increasing competition from online retailers, the company needed to accelerate business decision-making, which had been inefficient due to the fragmented, in-store infrastructure silos. Working with longtime partner AIS Business, Siam Global House migrated its enterprise resource planning (ERP) system to AIS Enterprise Cloud, powered by VMware Cloud technologies. Eliminating the need for dedicated lines and servers reduced business costs by up to 50 percent. The company has also made the ERP available as software-as-a-service, hence opening a new revenue stream.