In today’s hyper-competitive retail environment, mobility is essential to keeping customers engaged and coming back. The Home Depot is enabling its in-store employees across the United States to communicate with customers, research inventory, and ring up products for a stronger, more mobile-friendly customer experience. The company is using VMware AirWatch to enhance its apps and processes and managing its mobile infrastructure using the AirWatch SaaS solution.
Using mobile devices managed with AirWatch, The Home Depot associates can provide information and product recommendations at the point of each customer interaction—a huge service differentiator over other home improvement retailers. Associates also use mobile devices as point of sale terminals to shorten lines on busy days.
The Home Depot is using the staging feature of AirWatch to deploy tens of thousands of mobile devices across all of its U.S. stores in just a few months. Installers touch one button and the device is ready to use for the apps needed in that store in just a few minutes.
"We have to serve our customers in the way they want. So as part of that, we’re doing a lot of things for our online site; we’re doing mobile, allowing people to order on any channel and be fulfilled through any other channel. Retail is changing, and we have to change with it."