Tech in Latin America: 6 Key Takeaways

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With ubiquitous penetration of social and mobile technologies, Latin America represents a strategic market for many technology companies. For example, as part of its global expansion, Chinese smartphone maker Xiaomi Inc. selected Brazil as its first non-Asian location for the launch of its latest device, the Redmi 2 phone. That move should come as no surprise, since Brazil is the number four cellphone market in the world, according to RCR Wireless News; China is number one, followed by the United States and India.

Success in Latin America may require changing current tactics and partnerships. TechCrunch provides six best practices that can help organizations navigate the region’s tricky technology landscape:

  • Address the wireless carriers early
  • Partner with media and local governments
  • Leverage the enormous infatuation with sports
  • Be social
  • Learn from the locals
  • Don’t think of it as one single region

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Photo credit: rubenschaves/iStock/Thinkstock

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