Revolutionize market research thanks to hybrid cloud


Industry: Technology

“VMware is the market leader for on-premise and multi-cloud solutions and a strategically important partner to help GfK assert itself in the fiercely competitive market research space.”

Ismar Efendic, IT Infrastructure Manager at GfK

GfK is a global leader in data and analytics for the consumer products industry. Born of what used to be “Gesellschaft für Konsumforschung” (the “Society for Consumer Research”), its acronym today stands for “Growth from Knowledge”. To further reinforce its competitive position and press ahead with digitalization, the company has opted for a hybrid-cloud model using VMware Cloud on AWS and VMware Cloud Foundation. Now armed with a successful blend of on-premises and cloud-based solutions, GfK is enjoying greater flexibility, agility and cost efficiency than it has ever known. This kind of forward-looking technology helps cement its position as a unique and strategically important partner in the field of data analytics and market research.