Software-defined innovation that’s transforming entertainment

William Hill

Industry: eCommerce and Retail, Media Publishing, Media and Entertainment

“Moving to the cloud allows us to pick and choose when we want to add more capacity – especially for events like the Grand National.”


Sarah Lucas, Head of Platforms and Infrastructure, William Hill

One of the biggest names in gaming, William Hill needs an IT infrastructure that is secure, easy to manage and cost-effective – but, most importantly, which allows its developers to build apps and put them into production fast. The company chose VMware solutions for cloud, hyperconverged infrastructure and network and container management. With its infrastructure securely based in software, the company can roll out hundreds of product changes during major sporting events, and keep up with more than five million price variations per day.

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