Building an entirely virtual consumer experience

Industry: Manufacturing

“The biggest benefit of teaming up with VMware is that it’s helping us to adopt new technologies faster, while making sure that our developer journey is as smooth as possible— and always ensuring that we are adding value.”

Sophie Seiwald, CEO and Managing Director, is a champion of digital innovation in the automotive industry. By creating a seamless customer journey from shopping online and designing your dream car, to getting it delivered, customers have the same luxury brand experience throughout. The team at has established a common approach to building software using cloud-native principles to guide them. By adopting VMware Tanzu Application Service they are able to accelerate time-to-market with a platform that allows developers to deploy code to production quickly and scale application environments instantly.