Cinema Chain Gets Better Connectivity for Less with VMware SD-WAN

SF Cinema

Industry: Media and Entertainment

"As people start returning to normalcy, we are ready to welcome them back to the cinema with an improved experience. Thanks to PROEN and VMware, we will be able to give our customers a great time wherever and whenever they visit us."


Panuwat Thongrompo, Chief Technology Officer, SF Corporation Public Company Limited

Cinema Chain Gets Better Connectivity for Less with VMware SD-WAN

One of the largest cinema chains in Thailand, SF Cinema, faced financial challenges due to COVID-19 restrictions and competition from streaming services. The MPLS circuits that connected its 65 cinemas nationwide to the headquarters in Bangkok were expensive and had low bandwidth. To save costs, SF Cinema switched from MPLS to broadband, and VMware SD-WAN, deployed by VMware partner PROEN Corporation, helps to maintain quality by optimizing the underlying circuit issues. This resulted in higher speed with better uptime and high application performance while operating costs went down by more than 65 percent. To become future-ready, SF Cinema is exploring VMware Secure Access to secure and optimize access for remote teams.