How Siam Global House Went from DIY Superstore to SaaS Provider

Siam Global House

Industry: eCommerce and Retail

"Siam Global House has evolved from being a customer consuming cloud services to an active partner with AIS Business and VMware to grow the cloud ecosystem in Thailand."


Kriangkai Suriyawanakul, Vice CEO, Siam Global House

How Siam Global House Went from DIY Superstore to SaaS Provider

Siam Global House makes home improvement affordable in Thailand with superstores across the country. To stay ahead of increasing competition from online retailers, the company needed to accelerate business decision-making, which had been inefficient due to the fragmented, in-store infrastructure silos. Working with longtime partner AIS Business, Siam Global House migrated its enterprise resource planning (ERP) system to AIS Enterprise Cloud, powered by VMware Cloud technologies. Eliminating the need for dedicated lines and servers reduced business costs by up to 50 percent. The company has also made the ERP available as software-as-a-service, hence opening a new revenue stream.

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