Sharpen your marketing expertise

Take advantage of our new marketing track where you will:


  • Learn best practices from industry marketing experts
  • Hear about our best-in-class solution content and campaigns
  • Gain tips for successful execution to drive increased pipeline

Highlighted Marketing Sessions include:



The B-to-B Buyer Has Changed, Have You? – Buyer Insights that Drive Digital Success

More prospect interaction is occurring online, changing when and where sales engages — the need for a digital relationship has never been more urgent. Business realities have created an unprecedented opportunity for marketers to create organizational value. Insight around B2B buyer purchasing is essential for driving go-to-market growth strategies aligned to the buyer’s journey. Forrester will share valuable data from SiriusDecisions’ Buyer Insights research and success strategies by demystifying and identifying how best to leverage buyer’s journeys in an increasingly digital world.

Using Partner Demand Center to Execute Your Digital Marketing Plan

Need help increasing VMware solution awareness and driving demand? We know digital marketing can be a challenge, so we offer tools to help you each step of the way. Learn how to simplify and accelerate your digital marketing strategy with comprehensive partner marketing resources. We will demonstrate how our web and social content programs, multi-touch campaigns and customizable assets can help get your digital plan in market faster and easier.

Successful Execution of VMware Development Funds

VMware is focused on transforming the Partner Experience to enhance ease of doing business through our Development Funds Program. Join us to learn about the FY21 DF policies, best practices for avoiding claims going on hold, the best ways to maximize returns through integrated campaigns and the resources and support available to partners such as the knowledge base in Partner Connect.

How to Effectively Engage Customers in a Virtual Environment

For partners all over the world, the move toward more virtual or distributed sales and service with customers represents a considerable challenge on multiple fronts. However, these changes in the way we reach customers also represent an opportunity to get—and stay—more engaged. Many of our ‘normal’ go-to approaches are limited by our inability to meet customers face-to-face. One of the most obvious ways that we can overcome this potential barrier is by understanding how to adapt our selling to fully utilise technologies like virtual meetings and messaging platforms. Adapting our selling to take advantage of virtual engagement pathways can transform the alignment, empathy, and trust levels we have with our customers. In this session, we’ll show you how.


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