Benefits of Attending

Unlock exclusive content from VMware’s own internal conferences

Get access to the best training directly from VMware’s sales kickoff and tech summit, including the latest technical solutions, sales acceleration strategies and real-world deployment examples.

Get first access to training on new technologies

Stay relevant and competitive with deeper insight into emerging technologies including Kubernetes, Multi-Cloud Services, AI/ML, 5G and more.

Featured breakout sessions and workshops include “Tanzu Mission Control—One Ring to Rule Them All,” “Managing and Extending Kubernetes,” and “Take the Wheel and Drive: VMware SD-WAN Immersive Workshop.”

Network with top industry experts

Meet and learn from VMware experts, chief technologists, our service team, peers and our partner ecosystem (including VCDX Experts) by sharing best practices and real-world knowledge. Plus, have fun mingling at our Partner Appreciation event!

Grow your career with certifications and accreditations

Be one of the first to receive VMware’s sales and technical training and bring your certifications home with you—a complimentary VCP or VCAP exam is included with technical track registration.

Don’t miss the breakout session “Maximize Profitability with Partner Connect” to unlock the highest levels of recognition and rewards with an Achievement of Master Services Competencies. On the technical track, you’ll want to attend “VMware Cloud on AWS Master Specialist Tips & Tricks” and “So, You Think You Want to be a VCDX? What it Really Takes.”

VMware will be making changes to Partner Development Fund (DF) guidelines. To meet internal VMware financial compliance requirements, passes for VMware hosted events, such as EMPOWER, will NO longer be eligible for DF reimbursement. VMware is working together with our partners as we co-invest in the development of VMware Partner sales and technical talent and will offer a variety of discounts and other incentive offers to support our Partners’ business commitment to VMware.

General Session Speakers

Jenni Flinders
Vice President, Worldwide Channels & Global Channel Chief, VMware
Susan Nash
Senior Vice President, Strategic Corporate Alliances, VMware
Chris Wolf
Vice President, Advanced Technology Group, Office of the CTO, VMware
Bill Swales
Vice President and Channel Chief of the Americas Partner Organization, VMware

Learn how EMPOWER 2020 will help you grow your expertise, leverage the VMware ecosystem and stay competitive.

Event Highlights 

General Session

Hear VMware’s vision for new technologies directly from VMware leadership.

LiveFire Sessions

Learn how to execute complex implementations in our most technical labs.

Partner Connect

Get benefits and rewards for growing your VMware capabilities with our new program. 

Demo Zone

Participate in Hands-on Labs with product experts showcasing the latest technical solutions.


hyatt regency atlanta hotel

Hyatt Regency Dallas

300 Reunion Blvd,
Dallas, TX 75207
Phone: (214) 651-1234

Partner Appreciation Event

Punch Bowl Social Dallas

Tuesday, April 21, 2020, 6:30 – 9:30 PM

Meet your fellow attendees and have fun at Punch Bowl Social Dallas, set in the famous Deep Ellum neighborhood. Get ready for two floors of entertainment, including bowling, karaoke, ping-pong, wall scrabble, and old-school arcade games.

Networking Party