Sharpen your marketing expertise

Take advantage of our new marketing track where you will:


  • Learn best practices from industry marketing experts
  • Hear about our best-in-class solution content and campaigns
  • Gain tips for successful execution to drive increased pipeline

Highlighted Marketing Sessions include:



The B-to-B Buyer Has Changed, Have You? – Buyer Insights that Drive Digital Success

More prospect interaction is occurring online, changing when and where sales engages — the need for a digital relationship has never been more urgent. Business realities have created an unprecedented opportunity for marketers to create organizational value. Insight around B2B buyer purchasing is essential for driving go-to-market growth strategies aligned to the buyer’s journey. Forrester will share valuable data from SiriusDecisions’ Buyer Insights research and success strategies by demystifying and identifying how best to leverage buyer’s journeys in an increasingly digital world.

Using Partner Demand Center to Execute Your Digital Marketing Plan

Need help increasing VMware solution awareness and driving demand? We know digital marketing can be a challenge, so we offer tools to help you each step of the way. Learn how to simplify and accelerate your digital marketing strategy with comprehensive partner marketing resources. We will demonstrate how our web and social content programs, multi-touch campaigns and customizable assets can help get your digital plan in market faster and easier.

Successful Execution of VMware Development Funds

VMware is focused on transforming the Partner Experience to enhance ease of doing business through our Development Funds Program. Join us to learn about the FY21 DF policies, best practices for avoiding claims going on hold, the best ways to maximize returns through integrated campaigns and the resources and support available to partners such as the knowledge base in Partner Connect.

Accelerating Change: VMware Americas Marketing Strategy

In these unprecedented times, marketing organizations are faced with developing business resiliency plans that are quickly adaptable. In this session, we will share the VMware Americas Marketing strategy across a variety of marketing programs and solution areas. We’ll also take a deeper dive into the key areas that partners can engage and execute with customers.

Marketing Campaigns to Engage and Convert Your Customers

Recent global events are creating the need to evaluate your marketing strategy and ensure that you continue to deliver programs that drive your business forward. In this session, we’ll review how to incorporate digital marketing in your marketing mix and leverage packaged digital campaigns that make it easy for our partners to quickly leverage and turn leads into opportunities.


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