While some companies, and by extension industries, have enjoyed significant growth and success during the pandemic crisis, there are many more that have been severely damaged, if not completely destroyed. Across the EU, unemployment in January 2021 stood at 7.3%, up from 6.6% the year before, with similar figures across the wider Europe, Middle East and Africa region and globally. Much of the damage has been stemmed by some of the largest government bailouts in history, but at some point, the money will stop. The question is whether that will happen before economies can recover enough to ensure unemployment rates do not continue to climb.