Over the last year, the pace of digital transformation has accelerated rapidly, as businesses move to adopt the cloud and modern apps to meet new and evolving demands. Digital experiences that empower employees and delight consumers have been top-of-mind for IT, and will continue to be for many months to come.

These topics were the focus of our recent event, Leading Change: Accelerate Your App and Cloud Transformation. VMware leaders discussed the current moment, and how we are responding to massive changes in consumer demand, the workplace, and the world at large.

With 71% of VMware customers accelerating the delivery of new digital services, we’re seeing more energy and enthusiasm around digital initiatives than ever before. As a VMware partner, we know you’re watching these shifts closely.

All signs indicate that the market opportunity is tremendous.

  • Cloud adoption is rising fast, with the global public cloud infrastructure market forecasted to grow 35% in 2021.1
  • Business apps are driving engagement with customers and employees–and 90% of enterprises are prioritizing app modernization.2
  • More companies are moving from traditional purchase models to SaaS and subscription models that provide more flexibility and choice.
  • As this transformation accelerates, services sales have grown in tandem. Partner sales of services grew from 22% in 2015 to 65% in 2020.3

Customers are counting on us to help them navigate the digital transformation journey—and we can’t do it alone. In an ecosystem that includes thousands of cloud partners, system integrators, professional services firms, and more, VMware partners are essential to helping us meet these needs and build customer success.

New offerings to meet new needs

The ‘Leading Change’ event marked the next evolution in how we do business. VMware leaders revealed how our vision and product set is expanding to meet emerging expectations and trends with the announcement of two new offerings:

VMware Cloud. If you thought you knew VMware Cloud before, take another look. We’ve expanded this offering to represent the combination of our unique multi-cloud infrastructure and our Tanzu platform to create a complete app and cloud solution.

At its core is VMware Cloud Foundation, the most widely deployed cloud platform on the market. It provides consistent infrastructure across AWS, Azure, Google, and every major public cloud—with extension into native clouds for developers, along with advanced capabilities for security, networking, and management.

Ultimately, it forms the single, powerful platform for all apps—traditional and modern alike—with the ability to deploy to every cloud.

And there’s more. We’re not only evolving our technology infrastructure to meet changing needs; we’re also evolving our business model. We announced VMware Cloud Universal—our new multi-cloud subscription offering designed to meet the widespread move toward app modernization, public cloud, and SaaS and subscription offerings.

VMware Cloud Universal gives customers the option to deploy apps on-premises, in the data center, or at the edge throughout their subscription term—across a customer-managed private cloud, VMware-managed local cloud, or VMware-managed public cloud. By decoupling the purchase decision from the deployment plan, VMware Cloud Universal provides customers with a tremendous amount of flexibility, while offering additional opportunities for partners to deepen their engagement across the customer lifecycle with value-add services. As the offering matures, we will continue to refine the transaction model as well as expand the technologies and redemption destinations included in the program.

Building success with our partners

Now more than ever, VMware is committed to being a partner-first organization. Take a moment to watch this video from Sandy Hogan, Senior Vice President, Worldwide Partner and Commercial Organization and Susan Nash, Senior Vice President, Strategic Corporate Alliances.

Sandy and Susan speak to customers about the valuable role partners play as trusted advisors that help organizations securely accelerate value in a multi-cloud world. We continually reinforce the message that our partners are critical to helping customer organizations adapt, grow, and transform their businesses during these unprecedented times.

Help your customers achieve their goals

We hope you’ll take advantage of these expanded products and offerings to help your customers meet their most urgent needs. Empower IT teams at client companies to drive digital transformation by:

  • Building modern apps faster. Support the speed and frequency of app delivery that business demands–while ensuring robust operational and security practices. VMware delivers consistent operations enabled by strong protections.
  • Empowering DevSecOps teams. Help developers deliver more powerful applications, faster, while taking advantage of modern models for software delivery.
  • Adopting a better way to cloud. Re-think cloud architecture to unlock the app modernization power of every cloud, accelerate cloud migration, extend a unified, modern infrastructure from the data center to any cloud.

Let us help you meet customer needs

VMware is here to help you succeed. We collaborate with you at every stage of the customer lifecycle, helping you discover opportunities, create an execution plan, and execute a customer-facing program. We believe the potential for cloud-based management solutions and services is tremendous—and will only continue to grow in the months and years to come.

With these new products and consumption models, you can deliver immediate benefits and deepen your engagement over time with value-add services. We look forward to being on this journey with you.

To view the replay of Leading Change: Accelerate Your App and Cloud Transformation, click here.

1Forrester Research, Predictions 2021: Cloud Computing, October 2020
2 VMware, FY22 Q1 Executive Pulse, January 2021
3IDC, 2020 Partner Maturity and Readiness for the Digital Economy, Doc # US47327621, January 2021

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