Why Retailers Choose VMware
Boost Customer Engagement and Loyalty
Modernize and unify the customer journey across channels. Integrate data, AI/ML, and personalization to deepen engagement across physical, digital, and edge environments.
Drive Innovation and New Routes to Market
Operate a modular, interoperable digital infrastructure that fosters collaboration with the retail ecosystem to deliver new, innovative product offerings and services.
Improve In-Store Experiences
Empower store associates to deliver more convenient, personalized, and efficient in-store experiences by providing seamless access to customer information and corporate applications.
Protect Data Across Retail Environments
Apply next-generation policy management and Zero-Trust across in-store, mobile, and edge environments to strengthen security posture, protect data, and reduce risk.
Enable a connected experience across every retail touchpoint—stores, online, mobile and edge. Update the application portfolio to support modern digital capabilities, including data integration, AI/ML, and personalization.
Leverage cloud-native application architecture to build and deploy modern, secure, and responsive applications that drive loyalty, engagement and growth. Continuously deliver updates and new features fast to meet demand.
Deliver engaging experiences and high-performance, secure access to corporate apps and data for the entire workforce—from store associates and warehouse employees to corporate knowledge workers and call center representatives.
Enable technology-driven store environments. Deploy mPOS and IoT technologies that deliver convenience and efficiency at scale, while empowering associates with data and services that deepen customer and employee interactions.