If you're a CIO, CTO or senior technology leader, you know how competitive today's digital marketplace is. More than ever before, customer experience is critical to driving business growth and competitive differentiation. Are you doing enough to create amazing customer experiences? Forrester Consulting recently surveyed more than 600 global enterprise CIOs and SVPs of IT to learn how their application portfolios are impacting customer experience and revenue goals. In this video, Dave Bartoletti, VP Principal Analyst, Forrester Research, presents key findings from the report, including why today's IT leaders should view customer experience as the key barometer of business success.
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