Why Retailers Choose VMware
Transform Customer Experience
Build, run, and manage the next generation of applications to personalize and optimize shopping experiences and services across channels and devices.
Empower a Modern Retail Workforce
Improve retail operations from anywhere. Provide all employees—from store associates to corporate to support reps—with secure, seamless access to retail apps and data.
Increase IT Efficiency and Agility
Standardize infrastructure and operations on one digital foundation across clouds. Reduce costs and complexity while improving app performance and resiliency.
Bolster Data Security
Embed security into every layer of the IT infrastructure to operationalize Zero-Trust security and better identify, prevent, detect, and respond to threats and abnormalities at scale.
Use Cases
Use Cases
Standardize IT on One Digital Foundation
Consolidate on-premises retail infrastructure on one digital foundation. Leverage automation and a consistent architectural model across data center, cloud, and edge environments to increase IT efficiency and availability.
Enable New Capabilities with Modern Apps
Create engaging omnichannel experiences and launch new digital products and services faster with a modern application architecture. VMware modern app solutions enable retailers to build, iterate, and deliver better software, faster.
Achieve Greater Agility and Resiliency
Leverage public cloud to access retail infrastructure, apps, and services on demand. Meet unexpected, seasonal, or cyclical spikes and maintain business continuity across ecommerce, in-store, and edge environments.
Quickly Respond to Consumer Expectations
Meet fast-changing business requirements and improve the customer experience by transforming development and operations. Continuously optimize, update, and expand digital capabilities without breaking application architecture.
Expand Commerce Opportunities and Markets
Evolve toward a modular, cloud-native infrastructure that integrates with the wider ecosystem of retail partners, platforms, and technologies to broaden reach and enable new capabilities and revenue streams at scale.
Market Leaders Trust VMware
VMware Helps Keep DICK’S Sporting Goods in the Game
From helping the sporting goods retailer ace cloud-native software development or scale to meet unprecedented online demand at the height of the pandemic, VMware continues to be a trusted partner in DICK’S digital transformation journey.
More Retail Solutions
Improve Customer and Employee Experience
Drive value into every customer engagement and empower retail workforces to do their best work from anywhere with VMware modern app, multi-cloud, and digital workspace solutions.
Protect Retail Data and Consumer Trust
Protect against cyber threats, safeguard PII, and enforce Zero Trust across any app, any cloud, and any device with VMware intrinsic cybersecurity solutions.