Why Retailers Choose VMware

Boost Customer Engagement

Build on a secure digital foundation that provides the greatest flexibility, reliability, protection and scalability to personalize and secure customer experiences.

Drive Innovation

Refactor, replatform, rehost, replace and retire applications to drive deeper engagement and customer loyalty.

Increase Associate Productivity

Shorten response times with fast, easy, secure access to the data and apps associates and call center employees need—on smartphones, tablets, and laptops—whenever they need them.

Keep Data and Plans Secure

Eliminate the need for data to circulate over networks or reside on individual devices while better securing retail edge locations. 

Use Cases

Deliver a Unified Customer Experience Across Channels and Devices

Enable a connected customer experience across every retail touchpoint—stores, online, mobile and other locations. Rationalize and update applications to support new workflows and serve customers equally and consistently everywhere. Integrate data across channels to support a holistic shopping experience from anywhere.

Increase Customer Loyalty and Engagement

Build modern, customer apps and services that personalize shopping experiences and drive loyalty, engagement and growth. Embrace modern software design and cloud-native application architecture to build and deploy secure, responsive, and reliable applications. Apply DevOps and Agile methodologies to continuously deliver updates fast.

Empower a Modern and Secure Distributed Retail Workforce

Improve customer service and productivity among the retail workforce. Provide knowledge workers, store associates, and call center employees with seamless access to company resources from any device or location. Support flexibility, remote offices and BYOD while delivering high-performance, secure and compliant access to data and apps.

Enable Store Associates to Deliver Value-Added Customer Services

Improve the in-store customer and employee experience by providing store associates with seamless access to cross-channel services and data for more convenient, personalized and efficient in-store experiences.

Market Leaders Trust VMware

Migros Streamlines Operation Efficiency for Their Retail Employees, Both in and Out of Store

With over 170 thousand end-point devices Migros needed a reliable, safe and fast management platform. With VMware, Migros has improved security, control and manageability for mobile devices and made it faster to distribute the applications that enable online and store orders to empower their workforce and drive exceptional customer experiences.

More Retail Solutions

Modernize Retail Infrastructure and Applications

Drive new business models and services while reducing costs and complexity. Rely on our any app, any cloud, any device architecture for the greatest IT flexibility, reliability, protection, and scalability. Enable faster checkouts, simpler operations and systems that always work.

Protect Retail Data and Consumer Trust

Protect sensitive personally identifiable information (PII) for your customers and employees, while maintaining PCI compliance in a digital-first world. VMware’s solutions provide intrinsic security, zero-trust access and endpoint protection.

Ready to Get Started?