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Customer Experience Is Critical to Retail Success

Forrester Study: Retail technology executives are improving application portfolios to enhance customer experience—and in turn, increase overall revenues.

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The Retail CIO of 2025

The Retail CIO of 2025

Forbes Study: Within five years, retail CIOs will be directing complex, global omnichannel strategies as next-generation technologies completely transform the retail marketplace.

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The Front Line of Retail: Keeping Retailers Moving

Learn how priorities are changing for retailers adapting to global market health and economic forces.

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Next-Generation Retail: How IT Is Central to the Way the World Will Shop

Learn how some retailers are accelerating digital transformation to create exceptional customer experiences.

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Explore Retail Solutions

Modernize Retail Infrastructure and Applications

Connect all parts of your business—in-store, warehouse, supply chain and back office—to meet customers where they are. Rapidly adapt to meet changing consumer and associate expectations. Modern apps, multi-cloud infrastructure and edge technologies from VMware accelerate retail transformation.

 

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Improve Customer Experience While Empowering Associates

Adapt quickly to meet digital-first needs anytime, everywhere. Provide choice and secure access to company apps and resources for employees from any device or location. Digital workspace technologies from VMware seamlessly enable self-service, online and contactless transaction experiences.

 

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Protect Retail Data and Consumer Trust

Build in security. Create a zero-trust environment and ensure access policies travel with apps and workloads wherever they run. Intrinsic security, zero-trust services and endpoint protection solutions from VMware protect sensitive customer and employee personally identifiable information (PII) to help retailers maintain PCI compliance in a digital-first world.

 

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Talk to an Expert

For over twenty years, VMware has partnered with retail brands across the globe to serve customers where and how they want to buy. Connect with us to partner and co-innovate with your business.

 

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