Chief Marketing Officer

Carol Carpenter joined VMware in June 2020 as chief marketing officer. As CMO, Carpenter is responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment and Field Marketing.

Carpenter brings to the role more than 25 years of technology sector experience. Most recently, she was vice president, Product Marketing at Google Cloud. Over the past three and a half years, Carpenter and the team led the transformation of Google Cloud from its early stage to its leadership position in cloud – building the team, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market. Prior to Google Cloud, Carpenter was the CEO of ElasticBox (acquired by CenturyLink) and held leadership and marketing roles at technology at Trend Micro, Keynote Systems and Apple and more.

Carpenter holds a bachelor of arts in economics degree from Stanford University and an MBA from the Harvard Business School.

Greg Lavender