The various VMware programs for collecting such data and the purposes for which we use this data are set forth in the following programs:

• Customer Experience Improvement Program (the "CEIP")
• Service Usage Data Program (the "SUDP")
• Mobile App Usage Data Program

The purpose of these programs is to inform our enterprise customers who participate in the programs and those individuals who use the products and services covered by the programs about the types of information collected via the programs. 

The data collected through the programs is separate from the configuration, performance, usage, and consumption data that we use to facilitate delivery of our products and services (such as tracking entitlements, providing support, monitoring the performance, integrity, and stability of the infrastructure, and preventing or addressing service or technical issues) “Operational Data.”