As retailers pivot to address new market realities, focusing on the customer experience will continue to be critical to success confirms a recent global survey of 110 retail CIOs and SVPs by Forrester Consulting. The study, commissioned by VMware, was designed to evaluate executive sentiment about the state of current application portfolios, technology leaders’ ability to create terrific customer experiences, and the connection between the two.
Leading retailers realize that the ease with which consumers can search, browse, check out, and get after-sales support using their applications—both mobile and web—will drive the overall brand experience. They also realize that customer experience during trying times is significantly driven by the quality of their software applications and digital engagements. Download the report to find out more.