Innovating in the Exponential Economy: Chapter 2

For all businesses, innovation is crucial for competitiveness and survival but it is notoriously hard to get right. Bridging the innovation-execution gap, and how data utilisation can shape the outcome, is a persistent challenge for senior business leaders.  The ability to consistently turn new ideas into business outcomes a is now a strong differentiator between winners and losers.

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Innovating in the Exponential Economy: CHAPTER 2