VMware on VMware Delivers Value

VMware on VMware embodies the commitment of VMware to customers to provide transparency, continued innovation and success. We are passionate about sharing our knowledge of, and experience in, using VMware products.

VMware Is Customer One
VMware on VMware has two main goals. The first is to deploy VMware product releases into various environments throughout the development process, allowing us to provide invaluable feedback to R&D and product development teams by reporting bugs and recommending feature enhancements based on our experience with the product.

Secondly, as first adopters of VMware technology, or Customer One, we share stories and firsthand accounts with customers of our operational experience, including the benefits and challenges of using VMware products globally at scale. Deploying our own products replicates the same issues our customers encounter, and we share our solutions to issues that might arise for customers using VMware products.

We partner with VMware field and sales organizations to share our knowledge and best practices as IT professionals with customers via Zoom webinars, 1:1 customer meetings small group roundtable discussions and corporate events. In addition, we publish our findings in our IT Annual Report , blogs , case studies, You Tube and Twitter channels.

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VMware Uses Its Own Products

What’s New

Keep up to date with all that VMware on VMware offers—blogs, webinars, customer briefings, case studies, podcasts, articles, and more.

Sharing Our IT Experiences

As VMware Customer One, we share IT best practices, lessons learned, do's and don’ts, and tips for success about deploying VMware products in our own global production environments. Contact us with questions or ideas for blog topics.

IT Thought Leadership

How VMware, our customers, and our partners are co-innovating to support emerging technologies and solutions. 


Take advantage of the innovation and freedom of every cloud with the simplicity of one.


Leverage your infrastructure across any app, any cloud and any device for intrinsic security at every layer.

Modern Apps

Build new cloud-native apps, modernize existing apps, and operate infrastructure that serves them all across any cloud.


Accelerate modern app operations with network and security virtualization for WAN, data center and cloud.


Enable any employee to work anywhere, anytime with seamless employee experiences.

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VMware on VMware

To improve operational experiences for VMware colleagues and customers, VMware on VMware proactively engages in the early stages of product development.

Working as "Customer Zero," VMware IT partners with R&D and engineering services as an early adopter of new apps and solutions to provide valuable feedback used to fix bugs, improve operational experiences and streamline processes. We publish key findings in our IT Performance Annual Report, blogs, SoundCloud, Twitter and YouTube channels, as well as presentations for customer and industry events.

VMware IT also acts as "Customer One," the first to deploy new VMware products and services. As first adopters of VMware technology, our global IT subject matter experts (SMEs) are uniquely positioned to act as a sales reference for prospective customers by sharing our wealth of knowledge and best practices with customers on our operational experience, including the benefits and challenges of using VMware products globally at scale. VMware on VMware shares its knowledge via Zoom webinars, 1:1 customer meetings, and small-group round-table discussions.

IT professionals respect the credibility and experience of their peers, our SMEs, who actually use the products and services that customers plan to buy and implement. This gives customers more confidence to use our products, overcome concerns about getting started, and better understand how to implement them.

To learn more about VMware on VMware and our work, contact vmwonvmw@vmware.com or check out the VMware on VMware resources section on this site.