Customer Advocacy
At VMware, We Are All Advocates for You
And for us in Customer Advocacy, we are fully dedicated to representing your voice. VMware listens differently – we take action. Customer Advocacy’s mission is to ignite systemic business improvements across VMware that maximize the customer, employee and partner experience
Tell Us What You Think
Customer Advocacy at VMware
In this video, watch an overview of Customer Advocacy at VMware and how we drive change based on customer, partner and employee feedback.
How We Listen
In Customer Advocacy, we love nothing more than engaging with VMware’s incredible customers and partners. We seek to understand your perspectives and perceptions of our brand, services and solutions through a variety of formal and informal listening posts, including:
Request a conversation with a member of our Customer Advocacy team.
Join our Inner Circle community and get exclusive member benefits.
Participate in an upcoming VMware Insights Survey.
Taking Action
At VMware we listen, but more importantly we act. Customer Advocacy works directly with VMware’s leadership to address improvement opportunities in the areas most critical to our customers and partners. Here is just a sampling of what we’ve been up to, based on what we’ve heard from you.
Read more about how we've acted on your feedback.
Product Satisfaction
Focusing on quality, usability and the functionality you need most
- We are improving product quality across the entire portfolio, with a special focus on our newer products.
- We continue to improve HTML5 Web Client and anticipate availability of a fully featured vSphere Client in Q3 2018. In the meantime, we are consistently making improvements based on your feedback via weekly Flings releases of the vSphere Client.
- We have doubled down on efforts to improve product interoperability and Day 2 operations to make our offerings easier for you to use.
Strategy and Product Plans
Increasing clarity and transparency around our company strategy and product plans
- We are communicating our company strategy and product direction more broadly, leveraging press and analyst briefings, event keynotes, and customer visits. We will also continue to provide clarity on our role in digital transformation.
- We have published our company strategy and several product overview videos to VMware.com and YouTube and have published our roadmap for VMware Cloud on AWS.
Customer Engagement
We're enhancing sales engagement to ensure you get the most out of your VMware relationship.
- We have designed our account planning process to facilitate continuous customer engagement and have equipped our sales teams to help you fully understand the value VMware solutions provide.
- We have developed new processes to handle global SR transfers and have implemented new technologies to reduce the effort required to access and diagnose logs. We are also investing heavily in Skyline to make its capabilities available to all customers. Finally, we're providing faster, easier access to docs.vmware.com.
Partner Relationship
Enabling VMware’s partners to deliver the best possible solutions to you
- We empower our partners to help you get the most value out of your VMware investments. Learn more about where we are focusing based on partner feedback.
Our Key Survey Programs
Customer & Partner Relationship
Global Relationship Surveys seek to understand the overall customer and partner experience with VMware by encompassing all of your interactions with VMware people and products.
Product Satisfaction
Product Satisfaction Surveys focus on your experience and satisfaction with the newest versions of specific products.
Professional Services & Support
Professional Services and Support Surveys assess the quality of service we provide in our consulting engagements and in our resolution of support requests, respectively.
To ensure VMware confidentiality, we work with expert partners to execute our feedback programs: VMware Privacy Policy, Maritz Inc., Topline Strategies, TNS
Industry Recognition
We are honored to be named a Vision Critical Production Innovation award winner! Learn more about this award and other industry recognition.
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