At VMware, We Are All Advocates for You

And for us in Customer Advocacy, we are fully dedicated to representing your voice. VMware listens differently – we take action. Customer Advocacy’s mission is to ignite systemic business improvements across VMware that maximize the customer, employee and partner experience

Tell Us What You Think 

Customer Advocacy at VMware

In this video, watch an overview of Customer Advocacy at VMware and how we drive change based on customer, partner and employee feedback.

How We Listen

In Customer Advocacy, we love nothing more than engaging with VMware’s incredible customers and partners. We seek to understand your perspectives and perceptions of our brand, services and solutions through a variety of formal and informal listening posts, including:


Live Conversations

Request a conversation with a member of our Customer Advocacy team.


The Inner Circle

Join our Inner Circle community and get exclusive member benefits.



Participate in an upcoming VMware Insights Survey.

Taking Action

At VMware we listen, but more importantly we act. Customer Advocacy works directly with VMware’s leadership to address improvement opportunities in the areas most critical to our customers and partners. Here is just a sampling of what we’ve been up to, based on what we’ve heard from you. 
Read more about how we've acted on your feedback.

Product Satisfaction

Focusing on product consistency and functionality to satisfy your needs

  • We released a fully-featured HTML5 vSphere Client in vSphere 6.7 Update 1. For more information, please check out this blog.

  • We continue to focus on delivering consistent product experiences across our entire portfolio, particularly in the areas of lifecycle management and certificate management.

  • We specifically focus our attention on quality, interoperability and making our products easier and simpler to use.

Strategy and Product Plans

Increasing clarity and transparency around our company strategy and product plans

  • We are communicating our company strategy and product direction more broadly, leveraging press and analyst briefings, webcasts, event keynotes, and customer meetings. We will also continue to provide clarity on our role in digital transformation.

  • We have published our company strategy and several product overview videos to and YouTube. We have also published our roadmap for VMware Cloud on AWS.

  • We are empowering our customer-facing teams to share more timely and relevant product direction information with you.

Engagement with VMware

Enhancing sales and services engagements to ensure you get the most out of your VMware relationship

  • We have designed our account planning process to facilitate continuous customer engagement and have equipped our sales teams to help you fully understand the value VMware solutions provide. We are also utilizing industry best practices to transition accounts when necessary and to ensure a smooth customer experience along the way.

  • We have implemented new technologies to reduce the effort required to access and diagnose logs and we are also investing heavily in Skyline to ensure its capabilities continue to grow to meet the needs of our customers.

  • We have revamped our certification policies to enable more customers to get certified and stay certified. Learn more on what this means for you!

Partner Relationship

Enabling VMware’s partners to deliver the best possible solutions to you

  • We empower our partners to help you get the most value out of your VMware investments. Learn more about where we are focusing based on partner feedback.

Our Key Survey Programs

Customer & Partner Relationship

Global Relationship Surveys seek to understand the overall customer and partner experience with VMware by encompassing all of your interactions with VMware people and products.

Product Satisfaction

Product Satisfaction Surveys focus on your experience and satisfaction with the newest versions of specific products.

Professional Services & Support

Professional Services and Support Surveys assess the quality of service we provide in our consulting engagements and in our resolution of support requests, respectively.

To ensure VMware confidentiality, we work with expert partners to execute our feedback programs: VMware Privacy PolicyMaritz Inc.Topline StrategiesTNS

Industry Recognition

We are honored to be named Best in Class for CX Strategy and CX Team! Learn more about this award and other industry recognition.

Get the Details

Engage with Us 

Stay Connected with our Customer Advocacy Leader

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Learn about the Inner Circle community and its exclusive member benefits.