The Principal Partner Difference

Highest Expertise

VMware Partner Connect Principal partners have earned Master Services Competencies (MSCs) that show they have the deepest expertise to help identify and implement the right VMware solutions. Principal partners have invested thousands of hours and substantial funding to build their practice and acquire the level of mastery needed, helping ensure you obtain the outcome you desire in the timeline you need.

Each MSC requires advanced technical certifications and proof of high-level service capability and expertise validated by customers

  • Certifications – a specific number of unique individuals are required to complete a designated number of solution-specific certifications or badges
  • References – services delivery expertise must be demonstrated by providing customer references for recently completed projects that validates experience and expertise in a specific VMware solution area.

Learn More Master Service Competencies >>

Partner Connect Principal partner IPM “…invested the right amount of time and people to get to the highest level of certification.”

Trusted Advisors

VMware is committed to delivering a best-in-class deployment experience to our customers. You can rest assured the Partner Connect Principal partners have the resources, knowledge, skill and tools necessary to successfully deliver VMware services.

With experience gained from hundreds of customer projects, Principal partners leverage a strong background to unlock the most value from VMware solutions.


Exceed Expectations

Principal partners help you unlock the most value from your solutions so you can achieve your business objectives faster. In fact, one out of every five customer deployments are completed in a month or less. Not only that, Principal partners must prove they have had successful customer deployments and delivered above and beyond customer expectations.


2022 Partner Achievement Award Winners

Worldwide VMware Partner of the Year

Softchoice is a true innovator, championing customers’ multi-cloud and modern applications strategies with VMware Cross-Cloud services. The company was found to have delivered the most customer value and impact to customers' businesses, both from an IT and business process perspective.

Worldwide VMware Cloud Innovation & Transformation Award

Google Cloud combines VMware Cross-Cloud services with next-gen technologies to advance customer business digital transformation journey. Google Cloud stood out for solving complex customer problems, accelerating decision-making, and meeting aggressive delivery expectations to enable customers’ digital transformation journeys.

Worldwide VMware Partner Lifecycle Services Award

Xtravirt proved adept at creating ongoing value across the entire customer lifecycle. Xtravirt delivers business value by combining VMware Cross-Cloud services and on-prem solutions with a relentless focus on customer success and satisfaction.

Look for the Principal Partner Badge

Principal Partners are the only badged partners within the VMware Partner Connect program. These partners have demonstrated continued efforts in becoming an expert in VMware solutions and service, and have taken the necessary steps through Master Services Competency (MSC) achievement—or the equivalent—as well as demonstrated a growing company sales performance. Principal partners are the most qualified partners in VMware Partner Connect and with this distinction, they demonstrate a broad range of expertise and the ability to best serve their customers’ needs.


Achieve Your Desired Outcome

With more than a thousand certified professionals across data center virtualization, network virtualization, multi-cloud, cloud native and mobility solutions, it’s easy to find a partner who delivers the results you want.

Find a Principal Partner

If you are a partner interested in the VMware Partner Connect program.

If you are a Partner Connect partner interested in Principal Partner benefits, please log in to the Partner Connect portal.