Powering a Vital Transformation

The largest rent-to-own operator in the United States, Rent-A-Center helps customers enjoy the best brands in furniture, appliances, computers, electronics, and smartphones without relying on credit. With thousands of retail environments in the U.S., Mexico, Canada, and Puerto Rico, Rent-A-Center must provide excellent customer service while supporting fast growth. As part of its business transformation, the company converted more than 3,000 point-of-sale systems from on-premises to hybrid cloud and delivered automated self-service using VMware vRealize Suite Enterprise, VMware vSphere Enterprise Plus, VMware vCloud Air Dedicated Cloud, and VMware NSX.

Rent-A-Center powers critical transformation on VMware

Rent-A-Center and VMware 

Virtual Machines for Rent


Instead of waiting weeks for infrastructure and applications, employees at retail stores can request what they need from a service catalog and have instant access to virtual machines. Software and security patches are always up to date, reducing risk. Automated provisioning means fewer errors, helping business users, developers, and IT staff be more productive.

  • Self-service capabilities for retail locations
  • Store deployment time reduced from 30+ hours to minutes
  • More efficient IT operations with centralized management
  • Reduced by approximately 85% overall time to manage systems
  • Able to scale without impacting the business
  • Improved troubleshooting and DR


Location: Plano, Texas
Industry: Retail
Products: VMware vSphere, NSX, vRealize Suite, vCloud Air Dedicated Cloud

A Point-of-Sale Hybrid Cloud


With highly efficient virtual machines hosted centrally in the data center, physical servers are no longer required to support point-of-sale systems in retail stores. Managing the hybrid cloud infrastructure is easy, and new stores can be deployed instantly from a consistent, standardized image.

Realizing Network Virtualization


For Rent-A-Center, VMware NSX delivers the equivalent of virtual machines for networking, much to the excitement of the company’s networking teams. Engineers can easily move VLANs around and move workloads to vCloud Air for bursting—without changing server IP addresses or networking configurations.

What Rent-A-Center has to say about us

"The VMware tools help us tremendously with agility and speed—we no longer have to stand up servers and manually configure them. We have a consistent image that is set up as a catalog item. It’s push-button provisioning."


Christi Liebe, VP and CTO, Rent-A-Center


Related Products 


vSphere is the industry-leading server virtualization platform, the ideal foundation for any cloud environment.


NSX is the network virtualization platform for the Software-Defined Data Center (SDDC).

vRealize Suite

vRealize Suite includes vRealize Automation, vRealize Operations, vRealize Log Insight and vRealize Business for Cloud.