One Flexible Program

VMware Partner Connect gives partners a single, consistent program experience, offering you the power of flexibility and choice as you align your business models to meet your customers’ most pressing needs.


Partner Connect delivers simplified engagement with VMware for partners whose business aligns with these models, making partnering and growing with us easy, intuitive and profitable.

Partner Connect Adapts To Your Business Models

  • Cloud: Invested in differentiated cloud services and capabilities
  • Service: Adds extraordinary value to the VMware ecosystem
  • Resell: Drives sales of VMware products via license and support transactions
  • All: Driving multiple models with broad investment and capability across professional services, cloud services, and resell

Aligned to Strategic IT Priorities

To drive innovation alongside VMware technology, Partner Connect will identify and promote capabilities around key strategic IT priorities identified by VMware.

Program At-a-Glance: Partner Rewards Increase with Capabilities

VMware Partner Connect will offer three reward tiers that increase with capabilities. Principal Partners will be the most capable partners to help customers identify and implement the ideal VMware solutions. Principal Partners are the go-to partner for VMware as we drive joint business planning and develop co-selling opportunities.


This simplification of partner tiering makes it easier for customers to recognize partners’ capabilities.

VMware Partner Connect Go-Live Timeline

VMware is providing advanced notice so partners can plan your investments and business accordingly. Once the program is live, badges will be available for Principal Partners to distinguish your achievements within the Partner Connect program.