Simplicity Across Clouds Is Rare
91% of executives are looking to improve “consistency across [their] public cloud environments."
Applications Need to Be Modernized
68% of developers want to expand use of modern application frameworks, APIs and services.
Distributed Work Models Are Here to Stay
72% of enterprise employees are working from non-traditional environments.
Security Is a Top-Down Concern
Risk related to security, data and privacy issues remains the #1 multi-cloud challenge.
Get on a Faster Path to Prod
Build and deploy quickly and securely on any public cloud or on-premises Kubernetes cluster.
Simplify Kubernetes Operations
Build and operate a secure, multi-cloud container infrastructure at scale.
Pair with App Development Experts
Unlock value by modernizing your existing apps and building innovative new products.
Connect and Run with Confidence
Reduce time-to-value, lower costs, and enhance security while modernizing your private and public cloud infrastructure.
Enhance Digital Experiences
Securely, reliably, and optimally connect applications in the cloud and at the edge to deliver unique experiences.
Run enterprise apps at scale with a consistent cloud infrastructure across public clouds, data centers and edge environments.
Deliver an Engaging Experience
Put employees first with device choice, flexibility, and seamless, consistent, high-quality experiences.
Secure Today’s Anywhere Workspace
Ease the move to Zero Trust with situational intelligence and connected control points.
Accelerate IT Modernization
Manage to outcomes — not tasks — with intelligent compliance, workflow and performance management.
Secure & Connect Workloads
Operationalize consistent security and networking across apps, users, and entities with transparency built into our tools.
Protect APIs — the New Endpoints
Increase app velocity and centrally manage, secure, connect, and govern your clusters no matter where they reside.
Get built-in threat intelligence spanning users, endpoints and networks to evolve your protection in a dynamic landscape.
Deliver security and networking as a built-in distributed service across users, apps, devices, and workloads in any cloud.
Work with a VMware Partner
Partners deliver outcomes with their expertise and VMware technology, creating exceptional value for our mutual customers.
Become a Partner
Together with our partners, VMware is building the new multi-cloud ecosystem positioned to become essential to our customers.
Nick McAllister, Senior Director, EMEA Channel & Partner Go To Market, VMware
In today’s multi-cloud era, we are opening the door for customers to achieve both freedom and control; to forget the historic question ‘do I innovate OR do I retain control of my IT?’ and replace it with what we call the power of ‘AND’.
It’s a significant technological and mindset shift for customers and their IT teams that are used to traditionally always having to compromise. Which means it’s such a big opportunity for partners - to help support organizations as they navigate this newfound freedom.
There’s also the opportunity for partners themselves to innovate. In fact, it’s more than an opportunity – they should see it as imperative. To stay relevant in today’s multi-cloud world and deliver true change for their customers, they must adapt. As Yves Sandfort, CEO at comdivision puts it, “we are no longer driven by hardware and software release cycles but by the cloud. Cloud evolves much faster and so – if we want to be a modern cloud-ready partner – we have to evolve faster too”. But what does this evolution look like?
Technology is no longer just about what it does, but what it can enable. It’s a topic I touched on in a recent conversation I had with Opher Bettan, VP Engineering, Computing & Technology at Israel-based Systems Integrator Bynet, which you can watch below.
As Opher commented, “it’s no longer enough to deliver a simple technology stack – customers are looking to partners to provide expert-based services that allow them to harness the latest technologies”. All in the aim of driving new capabilities, thinking and innovation.
This manifests in two ways. Partners need to work closely with customers to understand what technology services need to deliver to create value for the business, not only IT. For some, that will mean training their employees to have those business-led conversations with customers. At the same time, one of the biggest challenges that Sandfort identifies is that “most IT teams are still not seen as a value generator”. As well as enabling their own people, partners also empower in-house IT teams to reposition themselves as driving value not just keeping the lights on.
Which is why Consulting and Professional Services will become a far greater tool in a partners toolkit moving forward. As customers look to increasingly rent or subscribe direct from vendors, partners will need to be ready to provide services in support of these agreements to ensure that they work for the customer.
Secondly – as discussed with Bettan – partners, resellers and systems integrators need to be able to deliver those services and bring together all the technologies that are critical to digital enterprise into one coherent strategy. That requires a range of specialisms, meaning partners are having to deepen and broaden their skillsets, quickly. For example, where field engineers once specialized in Microsoft, today they have to specialize in open source. The increasing adoption of Kubernetes is also driving demand for a more streamlined relationship between development and operations. In other words, a DevOps approach.
Upskilling opens up new opportunities for partners to generate revenue and position themselves as full-service partners that are equipped with what Yves describes as “the overall vision and view”. This includes being able to plug in-house skills gaps that plague many end user organizations thanks to the ongoing skills shortage.
Our Master Services Competencies (MSCs) are designed to foster this upskilling, and allow partners to capitalize on the opportunities that new technologies and new vendor solutions present. When achieved, they have a transformative impact on customers’ confidence; not only that the partner they’re working with has been approved by a trusted brand, but also that the solutions they’re are offering are at the leading edge of enterprise IT.
The advent of multi-cloud and the freedom it offers have taken the need to innovate at pace and stuck a rocket to it. Partners that aren’t putting in the work now to evolve their services alongside technological change and adapt to the changing needs of customers will simply be left behind. Innovating alongside customers by building unique skills and competencies is what will drive the success of customers and the partner community in the multi-cloud era.
Want to know more about how VMware is providing the innovation and freedom of multi-cloud with the simplicity of one platform? Click here.
To learn more about VMware’s Partner organization and to find a trusted Partner for your business, visit our VMware Partner Connect page.