The Pinnacle and Principal Difference

Highest Expertise

VMware Pinnacle and Principal partners have earned Master Services Competencies (MSCs) that show they have the expertise to identify and implement the right VMware solutions. Pinnacle and Principal partners have invested thousands of hours and substantial funding to build their practice and acquire the level of mastery needed, helping ensure you obtain the outcome you desire on the timeline you need.

Each MSC requires advanced technical certifications and proof of high-level service capability and expertise, as validated by customers.

  • Certifications: A specific number of unique individuals are required to complete a designated number of solution-specific certifications or badges
  • References: Services delivery expertise must be demonstrated by providing customer references for recently completed projects that validates experience and expertise in a specific VMware solution area.

Learn More Master Service Competencies >>

Partner Connect Principal partner IPM “…invested the right amount of time and people to get to the highest level of certification.”

Trusted Advisors

VMware is committed to delivering a best-in-class deployment experience to our customers through our partners. Pinnacle and Principal partners have shown they have the resources, knowledge, skills and tools to deliver the results that build trust return.


Every Pinnacle and Principal partner works with VMware’s infrastructure platforms and their own extensive technology and industry expertise. The result is differentiated offerings that drive digital transformation at scale, enhance IT agility and resilience, and have the potential to unlock the potential of AI and next-gen applications.


Exceeds Expectations

Pinnacle and Principal partners help you unlock the most value from your solutions so you can achieve your business objectives faster. Pinnacle and Principal partners have long track records of exceeding customer expectations with VMware solutions along with their own domain and technology expertise.


2023 VMware Partner Achievement Award Winners

Worldwide VMware Partner of the Year Award

HPE delivers the most customer value and impact to customers' business, creating on-prem to cloud and as-a-service opportunities, and consistently delivering business impact.

Worldwide Cloud Innovation and SaaS Transformation Award

Wipro Limited combines VMware solutions with next-gen technologies, while advancing customers’ digital transformation journey.

Worldwide Lifecycle Services Award

Atos delivers consistent outstanding customer experiences via an integrated lifecycle of services, from initial assessments and deployment of cloud environments to ongoing migration and management of cloud infrastructure and applications.

Look for the Pinnacle or Principal Partner Badge

These partners have demonstrated their expertise in VMware solutions and services, as well as a high level of sales performance. Pinnacle and Principal partners are the most qualified partners in VMware Partner Connect, and their broad range of expertise and capabilities is distinguished by VMware’s highest partner badges.


Achieve Your Desired Outcomes with VMware Partners

As leaders in the technologies of today and tomorrow, VMware’s Pinnacle and Principal partners have the best-in-class capabilities and expertise to handle your most complex challenges and deliver the results you want.

Find a Pinnacle or Principal partner

If you are a technology partner interested in joining VMware Partner Connect, you can learn more in the Partner Connect Program Guide. If you are a Partner Connect partner interested in Pinnacle or Principal partner benefits, please log in to the Partner Connect portal.