VMware Executive Insights

Partners provide extraordinary value to customers through their own domain expertise and areas of specialization. Not only are VMware partners attuned to their customers’ specific technology needs, they are also indispensable in delivering VMware Cross-Cloud Services, an integrated portfolio of SaaS solutions to build, run, manage and secure all apps across clouds.

Many VMware customers are taking advantage of Cross-Cloud Services to save time and increase efficiency. Others want to focus on innovation, staying ahead of the competition and growing their business. These customers often need help with the in-house skills to be what we call Cloud-Smart-knowing how to use the right services, on the right cloud and at the right time for a given workload. Because many of these customers have long counted on VMware partners to provide such practical guidance, they are turning again to partners to become Cloud-Smart.

VMware’s Cloud-Smart Ecosystem strategy enables partners to bring the benefits of Cross-Cloud Services to their customers. VMware partners will see this strategy reflected in tools and financial incentives that enable them to drive “outcomes as a service” and create customers for life.

VMware Partnership Perspectives Podcast


Hosted by our VMware executive, VMware Partnership Perspectives Podcast is created for global tech, business executives, and industry analysts partnering with VMware where we hear about their current challenges, successes, and strategies for meeting customers’ needs and moving their businesses forward.

About the Podcast
This podcast is for VMware partners, customers, business leaders, and anyone interested in the trends, topics, and strategies for moving the business forward in the digital era. You’ll hear from global executives about their challenges, successes, and strategies for meeting our customers' needs and moving their businesses forward.

Together, we’ll cover:

  • Industry and business trends
  • Customers challenges and successes
  • Industry shift to SaaS business model
  • Leadership styles and strategies for retaining top talent
  • Partnering with VMware to solve customers' unique challenges, and
  • The future of digital business as we emerge from a post-pandemic world

2022 Partner Achievement Award Winners

2022 Partner Achievement Award Winners

Each year, VMware honors a select number of trusted partners who have demonstrated exceptional results and innovations with the use of VMware solutions.

This year’s worldwide winners are Softchoice, Xtravirt, and Google Cloud.

  • Worldwide VMware Partner of the Year: Softchoice
  • Worldwide VMware Partner Lifecycle Services Award: Xtravirt
  • Worldwide VMware Cloud Innovation & Transformation Award: Google Cloud

VMware is also recognizing VMware Partner Achievement Award honorees from around the world. Click here to learn about our 2022 Partner Achievement Award Winners.

VMware Executive Insights

Partners provide extraordinary value to customers through their own domain expertise and areas of specialization. Not only are VMware partners attuned to their customers’ specific technology needs, they are also indispensable in delivering VMware Cross-Cloud Services, an integrated portfolio of SaaS solutions to build, run, manage and secure all apps across clouds.

Partner Stories

How are VMware partners solving customer challenges and building success? Hear directly from partners on how they're innovating to meet market needs.

Executive Perspectives: VMware and Microsoft in the Cloud – Ep1

Executive Perspectives: Move to Meet Tomorrow with VMware and IBM Cloud – Ep1

Explore the Power of Partnership