The Cross-Cloud Approach: Driving the Digital Workspace

In this third of a four-part video series, Richard Munro, global cloud strategy director at VMware, discusses the importance and benefits of taking a Cross-Cloud approach to help all lines of the business drive innovation and deliver on their strategic IT priorities. He also considers the key questions businesses should be asking when it comes to continuing their cloud journey.

Efficiency Depends on Freedom
Mobile technology has changed the way in which businesses operate and employees work. From the way in which customers interact with organisations today to the potential productivity and workplace satisfaction, there is no doubt that mobility is a key driver of digital transformation. Recent VMware research highlighted this, citing that the return on investment (ROI) achieved after successfully executing on digital workspace initiatives was driven by a combination of factors, including increased end-user effectiveness in EMEA (28 percent).

When it comes to mobility, end users in the mobile workforce have one common aim—to be able to do their jobs as efficiently as possible. Their efficiency is largely dependent on their freedom to choose their mobile device as well as their mode of access. They want choice and they want simplicity so that they can effectively get their job done, which includes avoiding highly complex and time-consuming authentication processes at all costs.

Munro explains how this strive for freedom has often been restricted by IT departments that want and need to exert some control over the actions of their workforce in order to ensure security and governance, amongst other factors.

With freedom and control having traditionally been naturally opposing forces, Munro discusses how VMware Cross-Cloud Architecture™ is finally building this bridge, by allowing IT to regulate the environment without alienating the people they are trying to help. This is putting an end to the ongoing battle by providing IT departments with the security, control, and protection over the user environments they have always wanted, while also ensuring end users are being given the freedom they need to make informed decisions on what will maximise their efficiency.

This video explores how VMware Cross-Cloud Architecture is building the bridge between cloud freedom and control.