The Future of the Digital Workspace Revealed at VMworld 2017

As VMware expands its business, the footprint of VMworld has grown to accommodate its expanded portfolio of solutions and services, and the increased interest among IT professionals. Nowhere is that more evident than in this year’s expansive line-up of end-user computing (EUC) sessions and the enthusiasm for learning about digital workspace technologies.

Comprehensive and Visionary

Sumit Dhawan, Senior Vice President and General Manager of End-User Computing

“There are multiple vendor conferences throughout the year, but they all focus on individual vendor stacks, creating cumbersome silos of solutions for IT professionals to manage,” says Dave Grant, vice president of product marketing, End-User Computing, VMware. “VMworld U.S. and Europe will be the only industry events this year that focus on end-user computing in the enterprise, helping to eliminate silos to transform the management and end-user experience.”

Traditional siloed approaches to managing, securing, and supporting users, applications, and devices no longer meet the needs of businesses. IT is challenged with redesigning delivery models using mobile and cloud technologies that businesses need to better serve customers, improve back office operations, and quickly build new products and services.

VMware Senior Vice President and General Manager of End-User Computing, Sumit Dhawan, along with a team of VMware EUC experts, will present at VMworld to explain how a digital workspace strategy can help businesses of all industries and sizes with their digital transformation journey.  

Working Smarter

On Monday, August 28, Dhawan will team up with Shawn Bass, chief technology officer for the End-User Computing team at VMware, for a showcase keynote that explores how companies unlock efficiencies and innovation by empowering their employees.

Dhawan and Bass will showcase customers, partners, and innovators who have already  transformed the IT and end-user experience using a digital workspace strategy. Witness exciting demos, learn from other practitioners, and see what a modern end-user computing environment using digital workspaces looks like.

Customer experiences and digital transformation are also central themes in the partner exchange keynote Dhawan will deliver on Sunday, August 27, at VMworld. For all partners interested in helping their own customers achieve transformation through the power of the digital workspace, this is a must-attend session.

Noah Wasmer, Senior Vice President of Mobile Engineering and Product Management, End-User Computing

Noah Wasmer, Senior Vice President of Mobile Engineering and Product Management, End-User Computing

Comprehensive Transformation

As digital transformation drives change, new tools have emerged to meet the issues of both IT and end users.

Take, for example, passwords. With the proliferation of new apps and cloud services, end users must keep track of dozens of passwords. IT teams struggle with the security and permissions associated with these same systems. Meeting end-user expectations for anywhere, anytime, any-device access is increasingly complex for organizations that continue to operate in the management silos of desktop, mobile, and other endpoints.

In a VMworld Spotlight Session on Tuesday, August 29, Noah Wasmer, senior vice president of Mobile Products at VMware, will join Hendrik Harder, senior manager for Mobile IT at Siemens, and Brian Link, senior director of UX Strategy & Engineering for Capital One AG, to spotlight how forward-looking companies address passwords, permissions, and related issues. They’ll discuss new tools that have enabled companies to radically change PC management, unify management across the desktop to IoT, and enable transformative experiences for both IT and end users.

Too Much to Take In

These are just a few of the many sessions at VMworld addressing end-user solutions and the powerful opportunities unlocked by the digital workspace.

A robust track of nearly 100 sessions, entitled Empower the Digital Workspace, will address specific issues associated with end-user management and the digital workspace. These focused sessions include industry best practices, immersive product demonstrations, and practical advice from customer leaders in the field.

VMware’s Hands-On Labs and the VMworld Mobility Zone are two additional destinations popular among attendees.  

“When it comes to education, one place I always tell folks to check out is our Hands-On Labs,” says VMware CEO Pat Gelsinger, “where attendees unleash their inner mad scientist. Here you can roll up your sleeves and see for yourself the latest and greatest from VMware.”

“And if you’re on the ground in Vegas, be sure to stop by the Mobility Zone, which is an amazing new experience at VMworld—one you won’t want to miss,” adds Grant. “We’ve packed more than ever into this year’s event.”

VMworld 2017 Recap: Click here to get the VMworld 2017 top-line keynotes, session highlights, and key innovation insights.