Mobile technology plays a pivotal role in the modern event experience, from broadcasting, fan engagement, crowd management, to ticketing and security. In effect it is a showcase for how mobile can be used diversely and most effectively. But it’s not just about the sporting events engagement and management, it is also critical to monitoring and improving sporting performance through wearable technology.
At this year’s Mobile World Congress in Barcelona, VMware CEO Pat Gelsinger will take part in a keynote with Patrick Adiba, Group Executive Vice President / Chief Commercial Officer – Major Events at Atos. The keynote will highlight high-profile sporting events in the world and touch on the various ways mobile technology is playing a role and shaping the future of the event experience.
- When: Wednesday, March 1, 2017, 12:30 – 1:30 p.m. Central European Time / 3:30 – 4:30 a.m. PST
- Where: Mobile World Capital Barcelona, Hall 4, Auditorium 1
VMware and Cross-Cloud Architecture are registered trademarks or trademarks of VMware, Inc. in the United States and other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.