Welcome 2017: Phase Two of Mobile Innovation
Back in January, I said 2016 would be the year of widespread digitization. This is happening at a pace faster than IT is traditionally equipped to manage, driving tremendous momentum with our digital workspace solution. We are now entering phase two of mobile innovation.
Before I dive in, I want to take a moment to say thank you to our customers and the VMware EUC team. I’m honored to take the baton from Sanjay Poonen, who led us from a relatively smaller player to a market leader for EUC technologies.
My 2017 focus is enabling our customers to embrace phase two of mobile innovation, driven by the following three trends or problem areas.
- Turning BYO and Shadow IT Into Business Value
Mobile and cloud have led to shadow IT. What our industry has called “bring your own device” (BYOD) and “bring your own app” (BYOA) are now mainstream trends.
This created a harsh reality for businesses:
- The incremental cost per app is higher—since there are no economies in place, businesses end up spending to integrate each application into their environment.
- Security is the lowest common denominator—the overall security is determined by the least secure app, the one for which IT has minimal information.
- User satisfaction in aggregate remains poor in terms of workspace experiences.
Per our 2016 study around BYOD and mobile security, BYOD is not going away and IT can no longer get in the way of apps. Instead of looking at this new reality as onerous, companies have the opportunity to embrace BYO and prove value by making personal choice and scalability assets that drive business growth.
This is the foundation of how we are building our digital workspace solution and innovations. My vision for digital workspace is to enable end users and developers to simply bring or plug in their apps with the lowest incremental cost, highest speed, and best possible security. To make this possible, the way we manage, secure, and access apps must be consistent across desktops, laptops, and mobile devices. VMware Workspace™ ONE™ is the platform that brings all apps—both IT-driven traditional apps and end user–driven BYO mobile and cloud apps—into one platform for both end users and IT. Look for more innovations in our platform as we progress on our vision.
- Enterprise Mobile Workflows Create a Virtuous Cycle
We no longer go into the office to access our work. Access is ubiquitous, meaning we can access work on any device, anywhere. Within five years, Gartner predicts, consumers will use and own more than three personal devices.
We are using mobile devices to do more and more today. A great example of this rise in mobile usage is online shopping, especially over this past Black Friday and Cyber Monday shopping weekend. According to Adobe Digital Insights, consumers spent $1.07 billion via smartphones and tablets—34 percent more than in 2015. The consumer world is leaning more and more toward mobile experiences to get things done, and two key things happened in mobile that enable us to do more with our mobile devices:
- Our experiences are synced across devices: notes in Evernote, shopping lists or orders in Amazon, music in Spotify, and movies on Netflix.
- Mobile apps now deliver integrated workflows, making it simpler for us to use mobile devices: Yelp integrated with Maps, Phone integrated as one-touch across apps, and GPS integrated with calendar.
I believe both of these have to be enabled for the business apps, which is what I call Enterprise Mobile Workflows.
The ability for users to access any app from any device, continuing their experience across devices and seamlessly accessing apps without credentials, is what drives an end user to feel great about our Workspace ONE solution. That’s what creates a virtuous cycle for them to plug in more of their apps and devices into the Workspace ONE platform.
I envision that we will take that to the next level in 2017. Enterprise apps will have connected workflows, so they can be more productive and deliver better customer experiences. A few examples:
- Sales reps can book business travel through Concur, log deal activity in Salesforce, and submit expense reports without ever leaving a mobile email app like VMware Boxer.
- While helping a shopper in the store, retail workers can scan available inventory across locations, place orders, process payments, email receipts, and ship items from a single app.
- Field technicians can go paperless, using a mobile app to receive assignments, map customer locations, capture signatures, and adjust their schedules on the fly.
Since the possibilities for enterprise mobile workflows are nearly endless in their potential, mobile experiences need to be designed carefully. On one hand, a great experience can drive a virtuous cycle for IT and the business, on the other hand, a poor one can be a disaster.
We have spent countless hours in designing the experience and we continue to do so with our solution. To enable mobile workflows, data needs to come from both legacy and cloud applications. While Windows 10 furthers this challenge, I believe this new ecosystem also creates an exciting opportunity to reimagine app delivery and workflows. With our workspace solution, we have a unique capability to build these mobile workflows across both traditional apps running on our infrastructure and mobile apps on the endpoints.
- DDBD: Data, Data, and Big Data
Shadow IT leads to Blind IT. Business and IT have no clue as to what is happening—no way to measure costs and no way to manage security. So IT starts putting random probes to pull information. The reality is that those probes are good and should be used to catch exceptions—not designed to catch every possible app at all given times. Instead, a strategic platform is needed to audit access to all applications. This is what we have built with Workspace ONE, and our integrations with CASB enable our customers to catch the exceptions easily and even secure the apps.
With Workspace ONE, we have an amazing amount of information in the systems. My vision is to put that to incredible use in our platform. Machine intelligence using the data can automatically set triggers for quarantine, authentication, or a complete wipe of information.
At Connect Atlanta, we announced innovative technologies that will make the new era of transformation possible. New intelligent analytics in the Workspace ONE platform will take that raw data and, to quote my colleague Noah Wasmer:
“Bring our customers predictive and insightful information that enriches and transforms how employees work every day. The goal of this solution is to allow IT to focus more on enabling mobile business strategies and less on the minutia of operational tasks.”
I am proud to be leading an amazing team that is not afraid to take chances and drive innovation. We drove the first phase of innovation for mobile—enabling IT to embrace any device. We are now going to enable what I call the second phase of mobile innovation.
I look forward to the day when IT can break down outdated silos and create a virtuous cycle with end users via next-generation enterprise mobile workflows, connected to a platform that can deliver business value and minimize shadow IT—all with our consumer simple, enterprise secure digital workspace platform.
Here’s to a wonderful 2016, and to phase two of mobile innovation in 2017 and beyond.