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Customer Experience Is Critical to Retail Success
Forrester Study: Retail technology executives are improving application portfolios to enhance customer experience—and in turn, increase overall revenues.
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The Retail CIO of 2025
Forbes Study: Within five years, retail CIOs will be directing complex, global omnichannel strategies as next-generation technologies completely transform the retail marketplace.
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The Front Line of Retail: Keeping Retailers Moving
Learn how priorities are changing for retailers adapting to global market health and economic forces.
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Next-Generation Retail: How IT Is Central to the Way the World Will Shop
Learn how some retailers are accelerating digital transformation to create exceptional customer experiences.
Watch the VMworld SessionExplore Retail Solutions
Modernize Retail Infrastructure and Applications
Connect all parts of your business—in-store, warehouse, supply chain and back office—to meet customers where they are. Rapidly adapt to meet changing consumer and associate expectations. Modern apps, multi-cloud infrastructure and edge technologies from VMware accelerate retail transformation.
Improve Customer Experience While Empowering Associates
Adapt quickly to meet digital-first needs anytime, everywhere. Provide choice and secure access to company apps and resources for employees from any device or location. Digital workspace technologies from VMware seamlessly enable self-service, online and contactless transaction experiences.
Protect Retail Data and Consumer Trust
Build in security. Create a zero-trust environment and ensure access policies travel with apps and workloads wherever they run. Intrinsic security, zero-trust services and endpoint protection solutions from VMware protect sensitive customer and employee personally identifiable information (PII) to help retailers maintain PCI compliance in a digital-first world.
Market Leaders Trust VMware
Improved Customer Satisfaction In Store For Coop Denmark
“We put a lot of effort into making our IT systems cost-effective. But we also focus on giving room for the individual supermarket to optimise its relationships with local customers,"
- says Søren Vendler, IT enterprise architect at Coop.
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Market Leaders Trust VMware
Dick’s Sporting Goods Teams with VMware to Develop Quality Software Faster
"This is the first time that we’ve been able to take control of our own destiny and actually go after what our customer needs...”
- Erika Green, Director of Technology Product Management
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Market Leaders Trust VMware
Domino’s is Baking in Modern Apps and Kubernetes with VMware
"Innovative technologies can be leveraged fruitfully if and only if the employees are given freedom by the CIOs to try and inject them in their organization’s delivery model in the quest to conquer the changing dynamics of customer behavior."
- Kevin Vasconi, Executive Vice President and CIO
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For over twenty years, VMware has partnered with retail brands across the globe to serve customers where and how they want to buy. Connect with us to partner and co-innovate with your business.