---
title: Accelerate Next-Generation Retail
url: https://www.vmware.com/solutions/industry/retail-it-solutions
description: Drive customer loyalty and growth with digital-first experiences
---

# Accelerate Next-Generation Retail

Empower your retail organization with enterprise app and cloud transformation that meets evolving customer needs and drives top-line growth. 

[READ THE BROCHURE](https://www.vmware.com/docs/vmware-how-the-right-retail-digital-platform-accelerates-innovation)  
Watch The Video (2:22)

## Explore Retail Solutions

### Drive Customer Loyalty and Growth

Speed the delivery of omnichannel retail experiences to drive growth and support customer loyalty. Offer superior customer experiences that meet shifting needs.

### Deliver a Unified Commerce Experience

Accelerate retail cloud transformation to achieve a unified commerce experience at every stage of the shopper’s journey.

### Empower a Hybrid Retail Workforce

Improve the performance and productivity of a distributed retail workforce with secure digital workspaces that deliver seamless employee experiences.

## Leading Retailers Rely on VMware

10/10  
top global retailers use VMware solutions  
#1  
trusted vendor for enterprise workloads running across clouds  
300K  
global organizations rely on VMware solutions  

- [Read The White Paper](https://www.vmware.com/docs/vmware-how-the-right-retail-digital-platform-accelerates-innovation)

## Industry Perspectives

### The Retail CIO of 2025

To learn more about the retail tech executive’s evolving role, we surveyed 100 retail CIOs across EMEA, APAC and North America about their plans to innovate and modernize in the coming years.  
- [Read The White Paper](https://www.vmware.com/docs/vmware-retail-forbes-whitepaper)

### Extend POS Lifecycle for Impactful ROI

Retailers are embracing omnichannel models that integrate in-store and online purchasing and fulfillment to deliver a better customer experience.  
- [Read The Ebook](https://www.vmware.com/docs/vmware-ebook-extend-pos-lifecycle-and-realize-impactful-roi-with-vmware)

### Accelerate Retail Innovation

The fast-paced adoption of digital technologies in retail and the corresponding escalation in customer expectations have led to a true innovation arms race.  
- [Read The Ebook](https://www.vmware.com/docs/vmw-smart-retail-how-to-maximize-retail-success-and-rise-to-new-possibilities)

### Digital-First Retail Grows Up

Dive into the six key themes from NRF 2023 to better deliver on long-standing business fundamentals and innovate new ways of creating customer engagement and value.  
- [Read The Ebook](https://www.vmware.com/docs/vmware-key-themes-from-nrf-ebook)

## Customer Stories

![Seven & I](https://www.vmware.com/media/blt8c9a8aaca0ffd4ac/bltca017c70d5d025b9/660d583f6f844358874ab511/logo-seven-and-i.png)  
VMware Cloud Foundation provides excellent security ... developers within the Group can [now] develop solutions and meet a wide range of security requirements...  
— Seigo Kawamura, Senior Officer

![Carhartt](https://www.vmware.com/media/blt8c9a8aaca0ffd4ac/bltdec910ce3fefd963/660d56712c4df4307f1e9926/logo-carhartt-350x150.png)  
We considered several factors and concluded that Azure VMware Solution offered us the most benefits, including cost savings and ease of management.  
— Haidar Abouzenni, Systems Engineer

- [Explore More Stories](https://www.vmware.com/resources/customers)

## Resources

### [Hands-on Labs](https://www.vmware.com/resources/hands-on-labs)

Experience the full range of VMware products and learn about new features.

### [VMware Communities](https://community.broadcom.com/vmware)

Become part of the conversation in our vibrant communities.

## Ready to Get Started?

- [Contact Sales](https://go-vmware.broadcom.com/contact-us)

[VMware on Retail](https://players.brightcove.net/6415665063001/83iWkhhmz_default/index.html?videoId=6348420183112) — 2:22, published 2024-05-08

## Also of Interest

- [VMware vSphere Kubernetes Service](https://www.vmware.com/products/cloud-infrastructure/vsphere-kubernetes-service)
- [VMware Cloud Foundation Networking (NSX)](https://www.vmware.com/products/cloud-infrastructure/nsx)
- [VMware Cloud Foundation Edge](https://www.vmware.com/products/cloud-infrastructure/vmware-cloud-foundation-edge)